Shaquille O’Neal, Allen Iverson to officially team up and FIGHT Michael Jordan, LeBron James in multi-billion dollar battle

Recent news has emerged, announcing Shaquille O'Neal as the president and Allen Iverson as the vice president of the Reebok brand.

Shaquille O’Neal, Allen Iverson to officially team up and FIGHT Michael Jordan, LeBron James in multi-billion dollar battle

Shaquille O'Neal and Allen Iverson (Credits: Bleacher Report)

NBA legends Shaquille O’Neal and Allen Iverson are renowned for their influential endorsements with the sneaker brand Reebok. Reebok, which has stood alongside other major sneaker brands, signed O’Neal as their first athlete back in 1992. The recent news that names O’Neal as the brand’s president and Iverson as the vice president has stirred a great deal of excitement among fans.

Reebok made the significant move of signing O’Neal even before his NBA debut. Both O’Neal and Iverson’s signature shoe lines have remained popular choices among fans in the sneaker market.

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Reebok is determined to regain its prominence in the shoe industry, and to achieve this, they’ve made a strategic decision to partner with NBA legends Shaquille O’Neal and Allen Iverson, appointing them as the president and vice president of the company. This significant move is part of their plan to relaunch the brand in 2025, aiming to revitalize its presence in the market.

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Reebok encountered setbacks in the past and was acquired by Adidas in 2005 for $3.8 billion. As part of that deal, Adidas became the official supplier of team jerseys for the NBA. However, in 2021, Authentic Brand Groups (ABG) expressed interest in acquiring Reebok and successfully completed the acquisition for $2.5 billion.

Reebok, now under ABG’s ownership, is aiming to rebrand itself by reuniting with its original athlete endorsers. Shaquille O’Neal and Allen Iverson, in a recent media interaction, expressed their desire to bring back the brand’s original spirit of doing things differently, which was their hallmark back in the day and remains their vision for the future.

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Shaquille O’Neal looks forward to work with Allen Iverson in his new role

The NBA legends Shaquille O’Neal and Allen Iverson to this date are known to be one of the best players that league has ever witnessed. During their time in the NBA, they have put their fans in a state of awe with their scoring ability and play-making skills. Although the two legends have played together once in an all-star game, they look forward to working as a team and helping in rebranding the sneaker brand Reebok.

shaquile O'Neal and allen iverson
Shaquille O’Neal and Allen Iverson (ESPN)

O’Neal and Iverson have now crossed paths again as they are now starting as president and vice president for Reebok. In a media interaction when Shaq was asked about his new role and how felt to team up with Allen Iverson, he said, “AI is a founding father of Reebok Basketball and has left a lasting impact on the game and its surrounding culture. There is no one I’d rather work with to bring in a new generation of ballers to Reebok than him. Shaq and AI back at it – feels good.”

The basketball world and the fanbases of these iconic Legends are eagerly anticipating the return of the legendary duo and are excited about the re-launch of the Reebok brand with these NBA stars at the helm.

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