WATCH: Shaquille O’Neal reminds new-gen basketball fans of ICONIC Reebok commercial

Shaquille O'Neal, who is now an executive at Reebok, has been associated with the company since 1993.

WATCH: Shaquille O’Neal reminds new-gen basketball fans of ICONIC Reebok commercial

Shaq has been associated with Reebok since years. (Image via SI)

Shaquille O’Neal, the legendary LA Lakers icon, isn’t just known for his dominating presence on the court; he’s also left an indelible mark in the world of commercials, and recently hosted a huge party for the Super Bowl. While he had his fun, now, a Reebok advertisement has reignited nostalgia among basketball enthusiasts, reminding them of one of O’Neal’s most iconic commercials that aired during Super Bowl 27 in 1993.

The commercial, a tribute to O’Neal’s Newark roots and his love for the game, features him walking onto a basketball court at Newark’s Malcolm X Shabazz High School, where a crowd of excited students eagerly awaits his arrival. As O’Neal interacts with the students, he reflects on his upbringing in Newark and the determination it instilled in him. The ad serves as a poignant reminder of O’Neal’s journey from humble beginnings to basketball superstardom.

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The significance of the commercial goes beyond its portrayal of O’Neal’s personal narrative; it also underscores Reebok’s commitment to honoring his legacy. That was also evident with his recent decision to share the ad, on Instagram. Shaq shared the following clip as a story:

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 The sneaker brand’s “Shaq Attaq ‘Brick City'” shoe pays homage to O’Neal’s Newark upbringing, highlighting the influence of his hometown on his life and career. The commercial not only celebrates O’Neal’s achievements but also serves as an inspiration to aspiring athletes, particularly those from underserved communities like Newark.

Shaquille O’Neal remembers iconic Reebok commercial

Behind the scenes, the making of the commercial was a collaborative effort involving Reebok, O’Neal, and the students of Malcolm X Shabazz High School and Eagle Academy for Young Men of Newark. California-based artist Madsteez was commissioned to paint a mural of O’Neal on the school’s exterior, further cementing his connection to the community.

Shaquille O’Neal and Kobe Bryant. (Images via Sport Bild/People)

O’Neal’s impact on the basketball world extends far beyond his on-court prowess. Through initiatives like the Reebok commercial, he continues to inspire and empower the next generation of athletes. Having signed with the company originally way back in 1993, he recently made the decision to return.

Shaq is currently the president of sales and operations at Reebok, and continues to make an impact on the next generation of athletes. After all, Shaquille O’Neal is more than just a player; he’s a cultural icon whose influence transcends the sport. Through commercials like the Reebok ad, his legacy continues to resonate with fans old and new, reminding us of the power of perseverance, passion, and the pursuit of dreams.

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