“Charles Barkley is my biggest customer,” $400 million worth Shaquille O’Neal takes HILARIOUS jibe at colleague talking about Krispy Kreme investment

Shaq's investment in Krispy Kreme goes beyond business—it's personal!


“Charles Barkley is my biggest customer,” $400 million worth Shaquille O’Neal takes HILARIOUS jibe at colleague talking about Krispy Kreme investment

Shaq confirms Charles Barkley is his biggest customer with Krispy Kreme. (Via X/Shaq & TikTok)

The legendary basketball player Shaquille O’Neal, also known as Shaq, has talked candidly about his goals outside of the game. Extending himself beyond the “Shaq” that people know from his basketball career, the legendary figure acknowledged his need to be more. He accepted the fact that the “Shaq guy” of his playing days would inevitably become less and less prominent, particularly in light of the rise of new celebrities such as Steph Curry.

But Dr. Shaquille O’Neal, the man off the basketball floor, Shaq stressed, will live on forever. Even though he is most known for his sport, this comment demonstrates his desire to leave a lasting legacy.

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Shaq disclosed that his current favorite is Krispy Kreme when the topic of his engagement with several businesses came up. Known for his exuberant demeanor, Shaq discussed his business endeavors and former affiliations with companies such as Five Guys and 24 Hour Fitness. His love of Krispy Kreme, nevertheless, was the main attraction. When asked why was Krispy Kreme his favorite investment, Shaq humorously responded:

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Because I enjoy doughnuts; Charles Barkley loves doughnuts, he is my biggest customer.

Shaq’s open comment revealed not just his sense of humor but also the friendship he had with Charles Barkley.

Shaq’s investment in Krispy Kreme goes beyond business—it’s personal. Unlike just endorsing companies, there’s a growing trend where celebrities invest in things they genuinely love. Shaq’s choice to align with Krispy Kreme reflects his true appreciation for the company, adding sincerity to his connection.

Shaq’s sweet spot: Krispy Kreme delight

Shaq appears to be a fan of Krispy Kreme, which is especially appealing because of its famous and decadent doughnuts. In addition to his economic sense, Shaq’s support is probably going to help Krispy Kreme maintain its success and following.

Shaq at Kripy Kreme
Shaquille O’Neal confirms Krispy Kreme is his favorite investment. (Image via Pinterest)

Shaq’s venture into business, especially with Krispy Kreme, demonstrates a shift from sports superstar to versatile entrepreneur, as he continues to curate his post-basketball legacy. Due to his magnetic personality and wide range of endeavors, Dr. Shaquille O’Neal is certain to stay well-known and make a lasting impression outside of the basketball court.

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