The First Kobe Bryant Signature Adidas Shoe ‘Crazy 1’ all set to hit the market later this year
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Kobe Bryant with Adidas
It has been two years since the passing of the Los Angeles Lakers legend Kobe Bryant. Most of us probably still feel nervous uttering the words “rest in peace, mamba.” The impact and liveliness brought by this individual is something that is extremely elusive to find as Kobe was very different from the others.
It was a tough pill to swallow, Kobe was just 41-years of age. Along with his, nine other lives were lost that tragic morning including Bryant’s 13-year old daughter, Gianna “Gigi” Bryant. As far as Kobe’s legacy goes, his work on the court shaped many NBA players of today, and his work off the court inspired millions around the world. Many still worry if Kobe’s name will eventually fade away into history.
Nike ends its partnership with the Bryant clan
According to an article published by ESPN, the Estate of Kobe Bryant and Nike had severed the ties after the expiration of the five-year post-retirement deal. The contract had expired back in April 2021, Vanessa Bryant told ESPN. “Kobe and Nike have made some of the most beautiful basketball shoes of all time, worn and adored by fans and athletes in all sports across the globe. It seems fitting that more NBA players wear my husband’s product than any other signature shoe,” said Vanessa.
The Bryant Estate was apparently unhappy with Nike limiting sales of Kobe’s product after his retirement and stretching it even after his passing. Nike tried to make a lifetime offer as the Estate had hoped for but the contract did not reach the expectations of the Estate. Nike has officially stopped production of all the Los Angeles Laker legend’s branded items even future releases.
German shoe company, Adidas schedules re-launch of Kobe’s first signature shoe
After Nike and the Bryant Estate closed all deals, Adidas swooped right into building their market with a really smart strategy of re-releasing Kobe’s Adidas Crazy 1. These shoes were said to be one of the Mamba’s first signature shoes to be released. They had a six-year contract which had expired during the summer of 2002.
This shoe was specifically designed to resemble the Audi TT Roadster. Close to two whole decades of these shoes being off the market and the brand pulls off a great strategy for themselves to find a boost in the market. The shoes are set to drop on 1st April 2022.
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Rakibul John Rodgers
(1258 Articles Published)