What does Michael Jordan do now?
Michael Jordan carved himself a legendary career as an NBA player. However, what does "His Airness" do now?
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Michael Jordan (Via X)
Michael Jordan is not only an NBA legend but a global icon. Following his stellar basketball career, Jordan has been associated with numerous business ventures and philanthropic projects. With a net worth towering well over $3.2 billion, Jordan remains one of the highest-earning sports personalities till date. But what is Michael Jordan doing currently?
Drafted in 1984 in the NBA, MJ went on to have a fantastic career with the Chicago Bulls. With six Championships, six finals MVPs, ten scoring titles, and five season MVPs, Jordan’s career resume is impossible to replicate. Throughout his career and following his retirement, the basketball legend has partnered with numerous brands. Jordan is said to have earned over $1.8 billion via his endorsements and corporate partnerships alone.
Majority owner of the NBA franchise Charlotte Hornets and NASCAR Cup Series team 23XI, Jordan remains one of the most influential figures today. With his astounding collection of sports cars and diverse real estate properties, MJ is one of the richest celebrities alive.
Michael Jordan is still winning after his playing days
Jordan is already one of the most beloved sports personalities in the world. After concluding his basketball career, Jordan has been involved in many business ventures and continued to be associated with the sport via ownership and endorsements.
The legendary shooting guard now operates his massive business empire, plays golf in charity games, and spends time with his family in Florida.
Endorsements and Business Ventures
Following his retirement, Jordan has invested and partnered with various brands. Jordan’s tremendous Net worth has escalated over the years, thanks to his iconic partnership with Nike. Signed in 1984, the royalties of ‘Air Jordan’ shoes have earned Jordan millions every year to date.
The massive success of the special line of Jordan shoes prompted him to start the Jordan brand, which is one of the renowned product tags in the world. MJ earns about 5% of every Nike Jordan sale, which ultimately amounts to millions every year. Jordan Brand is said to comprise about 11% of Nike sales even today.
Jordan has been endorsing multiple brands like Hanes and Nike, and his endorsements alone amount to over $60 million every year. MJ was the Chairperson and majority owner of the Charlotte Hornets. Acquired in 2010, the NBA franchise saw its sale by Jordan in August 2023 for a whopping $3 billion.
Jordan’s NASCAR Cup Series team 23XI is another of his investments in the sports sector but surely not his only. In 2020, MJ partnered with DraftKings, a US-based daily fantasy sports betting company.
Philanthropic Measures
Jordan has been a known philanthropist and has contributed to various causes to date. Along with his mother, Deloris Jordan, MJ founded the James R. Jordan Foundation, which serves to help underprivileged kids. Over the years, Jordan has actively donated to numerous causes and organizations.
Jordan has given back massively to his hometown of North Carolina on multiple occasions, including hurricane recovery funds and substantial donations. MJ and his wife, Yvette Prieto, have been engaged in numerous other projects for worthy causes time and again.
A Family Man
Jordan currently lives with his family in Jupiter, Florida, where MJ and Yvette are raising their nine-year-old twins. The NBA legend also maintains a close bond with his other three children from his first marriage, Jeff, Marcus, and Jasmine. His older kids are associated with the Jordan brand and are integral parts of their father’s business ventures.
Since leaving his Chicago mansion, where he lived for 19 years, Jordan has taken to the quiet and peaceful community of Jupiter, where he spends time with his wife, Yvette, and their twin children, Victoria and Ysabel Jordan.
In case you missed:
- What is the current value of Hornets? How much money will Michael Jordan add to his 1.7 billion Net Worth if he sells it?
- “Worst owner in the NBA?” – NBA Twitter questions Michael Jordan’s credibility as an owner after rumors of him selling a majority stake of Charlotte Hornets catch fire
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Ritvik Malhotra
(1085 Articles Published)