Travis Kelce’s girlfriend Taylor Swift has reportedly generated humongous $330 million for Chiefs and NFL this season

Travis Kelce and Taylor Swift are currently one of the most popular sports couple in the world.

Travis Kelce’s girlfriend Taylor Swift has reportedly generated humongous $330 million for Chiefs and NFL this season

Taylor Swift (L) and Travis Kelce (R) (L/R - via Imago)

The Kansas City Chiefs tight end Travis Kelce and the global music superstar Taylor Swift have been dating for the last few months. Their romance has been one of the major talking points during the 2023 season. As a result of their relationship, the league has gained a lot of money and new viewers according to reports.

According to Front Office Sports, the relationship between Swift and Kelce has generated a humongous $331 million in revenue for the Chiefs and the NFL this season. The data — which came from Apex Marketing group — accounts for all types of media monitoring the ‘Love Story’ singer since she started attending NFL games through January 22.

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According to the report, they calculated a financial amount for every occurrence based on reach and impact. Furthermore, the report also states that digital content and online news surrounding Swift-Kelce’s romance generated more value than social media content.

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Taylor Swift and Travis Kelce made their relationship public when the 12-time Grammy Award-winning singer pulled up to the Arrowhead Stadium to witness the week 3 game between the Chiefs and the Chicago Bears.

Since then, she has been a staple in Kansas City’s games as she has attended 12 out of 18 Chiefs games, including all three postseason games in different states. Swift and Kelce even shared a kiss after the Chiefs defeated the Baltimore Ravens in their AFC championship game last Sunday.

The 34-year-old singer is also responsible for the rise in female NFL viewership. Reportedly, female viewership rose nine percent from last year and Swift might be responsible for most of the new viewers.

Besides, Travis Kelce saw a 400% rise in his jersey sales just a few days after Swift attended her first NFL game back in September. He also gained more than 300k new followers on Instagram.

Roger Goodell knows Taylor Swift-Travis Kelce’s romance is good for NFL

When Taylor Swift started attending the Chiefs games to support her boyfriend Travis Kelce, many NFL fans didn’t like their relationship taking center stage in the league. However, NFL Commissioner Roger Goodell knew their romance was good for the league.

Taylor Swift kissing her boyfriend, Travis Kelce
Taylor Swift kissing her boyfriend, Travis Kelce (Via People)
They seem to be enjoying their relationship. That’s great in and of itself. But it has connected more fans of Taylor’s and more fans of the NFL in some ways. To see that they have a connection, now they have a connection to our game and to Taylor.
Roger Goodell said on CBS Mornings show back in November

Now, as it turns out, Taylor Swift has brought in a lot of revenue and plenty of new fans to the league and Goodell would hope Swift can attend the Super Bowl game between the Chiefs and the San Francisco 49ers in Las Vegas.

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