“An era is over” – Twitter reacts as Adidas to cut off supply for NHL after 2023-24 season

Adidas to stop being NHL's official supplier

What we are used to seeing may change soon by the season of 2023-24 in the National Hockey League as Adidas, the official apparel and uniform supplier for NHL may cut off its ties with the league. Adidas and NHL dropped the “Reverse Retro” line of jerseys during the 2021 season, with 32 new jerseys expected to arrive shortly.

According to a report from ESPN’s Greg Wyshinski, NHL jerseys will no longer have the Adidas logo on the back. It’s not much time left, considering the 2023-24 season approaching. The League has confirmed Adidas’ impending departure to ESPN, and many sources note the same. This news sure brought a wave of disappointment throughout social media platforms.

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“Nike or Fanatics?” – Feedback varies as Twitter plunge into discussion over NHL’s next step

Adidas to stop being NHL's official supplier — Adidas to stop being NHL’s official supplier

In the 2017-18 season, Adidas took over the NHL official platform from Reebok with a deal worth “at least double the $35 million annually that Reebok had been paying for the rights,” according to canucksarmy.com. Reebok joined hands with the NHL after the 2004-05 lockout but was defeated by Adidas who took over in the later seasons.

Adidas will not return as the NHL uniform supplier after the 2023-24 season

Who should replace the three stripes? pic.twitter.com/R8orwXmB9S
— B/R Open Ice (@BR_OpenIce) July 28, 2022

Well #NJDevils fans, with Adidas not renewing its deal with the NHL it’s back up for debate.

Which jersey do you like better? pic.twitter.com/e3gvJmlISR
— Kyle Cannillo (@KyleCannillo) July 28, 2022

They aren’t perfect (the shoulder dimples are weird) but I love how clean cut the Adidas jerseys are compared to prior NHL jerseys. Hopefully the next supplier can keep that sleek style https://t.co/AmyxW6Y9s0
— Sensturion (@sensturion) July 28, 2022

In a statement, the NHL noted, “The NHL and Adidas look forward to continuing to work closely together over the next two years and to a smooth transition to the new authentic NHL uniform supplier, which will be announced by the NHL at the appropriate time”. After Adidas took over they paid at least double $35 million annually for the rights.

NHL statement on jersey deal with Adidas expiring:

The NHL and adidas confirm that the NHL-adidas partnership will not continue following the expiration of the current agreement after the 2023-24 NHL season. The NHL and adidas look forward to continuing to work closely….
— Sean Shapiro (@seanshapiro) July 28, 2022

Big News out of the #NHL! #Adidas is not looking to renew its license for jerseys and apparel for the NHL!
Whose going to take over when the contract is up?! Let us know below! #HockeyTwitter pic.twitter.com/UmwBccS3xO
— Variety Sports Network (@variety_sports) July 28, 2022

Adidas went all in to the NHL in 2018, but quickly offloaded most of the off-ice stuff to Fanatics a year later, keeping mostly the on-ice jerseys and a few other items. But largely has been trying to get away from the NHL since.
— Ted Starkey (@TedStarkey) July 28, 2022

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Twitter has been reacting strongly to this declaration. While some are busy debating, some started taking guesses on where NHL’s next stop will be. Additionally, Adidas also mentioned that they will not be extending any individual endorsement deals with star players like Connor McDavid. Before Adidas’ current contract expires the NHL is on the lookout for another partner they can join hands with before the 2024 deadline.

My first thought was that Nike would be the worst-case scenario to replace Adidas as the authentic NHL jersey manufacturer …

But then it occurred to me. Fanatics.
— Mike Gould (@miketgould) July 28, 2022

Adidas will not be renewing its contract with the NHL. I will bet all my money that Nike takes over the jerseys in 2024.
— Oilers Daily (@oilersdailyy) July 28, 2022

https://twitter.com/hockeybrunchCHI/status/1552822871050821632

The NHL has announced their jersey and apparel partnership with Adidas won’t continue after 2023-24, per @ESPN.

Nike right now: pic.twitter.com/W63rd9FOO8
— FanDuel Canada (@FanDuelCanada) July 28, 2022

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#About the Author

Kaushani Chatterjee

(2213 Articles Published)

Kaushani Chatterjee is a senior editor at FirstSportz. Her 2.5 years of content journey took a stop at FS when she joined the company in 2022. Till now she has published over 1500+ articles. Being an ice sports lover, it took her only a short time to fall in love with the NHL. Currently, she's working extensively on NHL (National Hockey League), MLB (Major League Baseball), Golf, and Athletics. Apart from being a sports writer, she enjoys writing novels of her own. In free time one can find her indulging in animes, and manga, or planning trips all over India. She has also started building up her own content business following rigorous training in SEO, graphic designing, and digital marketing.

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“An era is over” – Twitter reacts as Adidas to cut off supply for NHL after 2023-24 season

“Nike or Fanatics?” – Feedback varies as Twitter plunge into discussion over NHL’s next step

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