Toronto Maple Leafs to wear Justin Bieber-designed ‘Next Gen’ reversible jersey
Toronto Maple Leafs jersey
The Toronto Maple Leafs on Tuesday unveiled their reversible, Next Gen third jersey designed by pop superstar and ardent fan Justin Bieber. This came in conjunction with his apparel company Drew House and the top German sportswear brand Adidas.
The Maple Leafs introduced the Next Gen game nights five years back to celebrate young fans and unite people of all ages through the sport.
“My love for the Maple Leafs has always been a big part of who I am, and my passion for the team, and the passion of millions of fans, is stitched into this Next Gen sweater,” Bieber said. “I’m grateful to the Leafs for the chance to team up again to create something so authentic for the team and its fans.”
“Next Gen game has become an annual team event”
The Toronto team will become the first club to wear a reversible sweater in North American professional sports, featuring a black-and-blue colour combination with the Maple Leafs crest on one side.
“Since its inception during our 100th anniversary celebrations in 2017, the Next Gen game has become an annual team event where all our fans, young and old come together to celebrate, and in some cases introduce and share their passion with our next generation of Maple Leafs fans,” Maple Leafs president and alternate governor Brendan Shanahan said.
“We are excited to be able to take Next Gen to another level with this special uniform designed with our next generation in mind. The opportunity to collaborate with Justin and drew house to create such a unique alternate sweater will make it even more special for our fans and the team.”
The Maple Leafs will wear the all-new jerseys (blue-and-black side) in their clash against the New Jersey Devils on Wednesday.
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