“PRIME Curse for athletes” – Back-to-back defeats for Logan Paul sponsored athletes garners hate from fans for bad omen

With back-to-back upsets of affiliate professionals in boxing & MMA, rumors heat up blaming Prime Hydration after Devin Haney's recent loss.

“PRIME Curse for athletes” – Back-to-back defeats for Logan Paul sponsored athletes garners hate from fans for bad omen

Netizens link Devin Haney's loss and PRIME to a new variety of curse (Source: Instagram, (@drinkprime) )

MMA culture is full of wonders and misfortunes. It is also full of curses of top athletes falling short. There’s the Drake Curse, Eminem walkout-song curse, and a trash-talk-gone-wrong curse. Consequently, there might also be the PRIME hydration drink curse. The case of WBC world super lightweight champ Devin Haney, who lost out to Ryan Garcia, is an example.

Haney, now 31-1, 15 KOs, suffered his first defeat in an otherwise long-running streak. Ryan Garcia edged him out via multiple knockdowns and a subsequent majority decision win. PRIME – KSI and Logan Paul‘s famed hydration drink brand has signed on many top athletes since their inception. After Garcia went on an unforgiving rant about harmful chemicals lacings, Haney inked a new endorsement deal with PRIME to mock ‘KingRy.’

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The move was to add to his revenue stream. It was a joint venture signing with PRIME and C4 Energy (@c4energy) performance enhancement energy drink. However, with Garcia riled up about Bohemian Grove elites and ranting about the drink, this was also a mind game. Ultimately, the PRIME curse gained more traction, with Haney losing.

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A prime post on X (@realkevink) noted – “Is there a PRIME Curse for Athletes?” Israel Adesanya and Alexander Volkanovski are some of the main affiliates who had a successful title reign but lost their gold after signing on. Similarly, a doctored image of UFC 300’s Jamahal Hill is there. It shows him chugging the hydration drink, which has made the matter go viral.

Fight fans react to a possible PRIME curse after Devin Haney’s loss

Devin Haney suffered a major boxing upset at the hands of rival Ryan Garcia (25-1, 20 KOs). Fighting at the Barclay Center, New York, he suffered three major knockdowns, all the way to a decision skid. Garcia is now 4-3 against the rival, with three wins at amateur boxing.

Ryan Garcia's diss on Devin Haney & PRIME has spawned more subsequent conspiracies
Ryan Garcia’s diss on Devin Haney & PRIME has spawned more subsequent conspiracies (Source: Instagram/IMAGO)

While the matter in itself has garnered quite a multitude of reactions, there’s also another angle that is perplexing fans. ‘The Dream’ had recently signed on with KSI and Logan Paul‘s PRIME hydration drink. PRIME has had notable athletes who signed on and suffered similar skids. While mere coincidences, here’s what fans think:

The matter has spawned various responses, with even Ryan Garcia dissing PRIME and Haney. Some have alluded that Hill’s image is from the UFC 300 Fight Week “Embedded” Vlog series & his own IG video reels, and not with a PRIME.

Others have also mentioned Dricus Du Plessis, Terrence Crawford, and ‘American Nightmare’ Cody Rhodes as exceptions to this rumor. Hailing from different zones of combat fields, all of them have become champions or retained their titles after signing on with PRIME. One “prime” takeaway is that Haney’s loss will instigate more such conspiracies in days to come.

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