No UFC Weekend Made Sean Strickland Attend Adin Ross’ Event and Instantly Regretted His Decision

UFC middleweight champion Sean Strickland goes off on a disappointing night at Brand Risk Promotion's 14.

No UFC Weekend Made Sean Strickland Attend Adin Ross’ Event and Instantly Regretted His Decision

Sean Strickland was at Adin Ross's MMA event (via Bloody Elbow)

In Short
  • Sean Strickland walked out of Adin Ross' Brand Risk Promotions 14, criticizing the event's humor and personalities.
  • He expressed regret about attending, stating he felt ashamed and sick to his stomach afterward.
  • Strickland faced backlash for using a racial slur during the livestreamed event, adding to his controversial public image.

Sean Strickland remains one of the UFC’s most controversial stars because of his unfiltered trash talk and outspoken opinions. The UFC middleweight champion regularly generates headlines through trash talk and divisive activity. However, Strickland recently walked out of Adin Ross’ Brand Risk Promotions 14. He later explained he disliked the humor and personalities surrounding the influencer-driven production.

Brand Risk Promotions 14 was the latest combat sports influencer event organized by Adin Ross at the UFC Apex in Las Vegas. Former NFL quarterback Johnny Manziel defeated Bob Menery in the headline bout, while Ray J lost against Supah Hot Fire during the co-main event. The card also featured several influencer boxing and MMA contests involving internet personalities, streamers, and former athletes.

Strickland attended Brand Risk Promotions 14 as a guest commentator alongside Ross during the influencer combat sports event. They were joined by Teofimo Lopez, Arman Tsarukyan, and Nina Marie Daniele throughout the livestreamed broadcast. The event featured hilarious celebrity lookalike gags. Strickland walked out midway through the show and later criticized the humor and event online.

I hate myself, and I feel like less of a man after being here. Oh God! Why did I agree to this. I’m sick to my stomach.

Sean Strickland via X

Weeks before Brand Risk Promotions 14, Strickland reclaimed the UFC middleweight championship by defeating Khamzat Chimaev at UFC 328. ‘Tarzan’ generated major attention through aggressive trash talk before later revealing that much of the promotion was intended to help sell the fight. His recent social media activity has also reflected a slightly calmer approach compared with previous online appearances.

Strickland has regularly attracted controversy because of his outspoken personality and politically charged opinions outside mixed martial arts competition. The UFC champion previously generated backlash through strong comments supporting controversial topics publicly. Strickland has also faced criticism for demeaning remarks regarding women’s MMA.

While Sean Strickland criticized and distanced himself from the event afterward, he also sparked backlash after using a racial slur during the livestreamed broadcast. The incident occurred during the fight between No Neck Jay and Shane Chance. However, quickly overshadowed portions of the card and added another controversial chapter to the UFC middleweight champion’s unpredictable public image.

RELATED
Sean Strickland – Tatiana Suarez controversy: UFC 312 star’s mental health jokes that is going viral

Sean Strickland immediately shuts down an offer to start streaming

Many current and former UFC fighters have become major names on streaming platforms like Kick through gaming and livestream collaborations. UFC legend Rampage Jackson previously revealed he earned more from streaming within eight months than during his lengthy fighting career. UFC lightweight Arman Tsarukyan has also significantly increased his public profile through frequent livestreams.

Sean Strickland
Sean Strickland (via X)

Kick also serves as the streaming partner for Brand Risk Promotions because of its close association with Adin Ross, one of online streaming’s biggest personalities. While commentating during Brand Risk Promotions 14, Sean Strickland was approached by Kick CEO Eddie Craven about potentially starting his own livestreaming channel. However, Strickland immediately dismissed the proposal.

Fighter pay remains a major topic within mixed martial arts, although Dana White has repeatedly defended the UFC’s payment structure publicly.

Streaming platforms now offer athletes larger audiences and consistent earnings outside active competition schedules. However, Sean Strickland appears uninterested in pursuing a long-term streaming career after his recent comments at Brand Risk Promotions 14.

The UFC champion has repeatedly faced backlash for offensive remarks and confrontational interviews. That reputation was evident at the UFC Houston press conference, when production officials cut off Sean Strickland’s microphone during a heated rant. Even if ‘Tarzan’ eventually starts streaming, his outspoken comments would likely continue creating controversy across online platforms.

Also Read: