Super Bowl ads: What is the average cost of one 30-second commercial?

Check out the cost of a 30-second Super Bowl commercial slot, which has reached an unprecedented height for Super Bowl LIX.

Super Bowl ads: What is the average cost of one 30-second commercial?

Super Bowl (Via Caesars Superdome)

Super Bowl, known to be America’s one of the biggest sports events, brings a grand opportunity for brands to capture the attention of millions of viewers. Set to take place on February 9, at the Caesars Superdome in New Orleans, this year promises to be a marketing extravaganza. But ever wondered how much it costs for that 30-second commercial?

A well-crafted ad can leave a lasting impression and spark conversations long after the final whistle. With the stakes higher than ever, Fox, the official broadcaster has already sold all the available slots for commercials in the opening week of November 2024. 

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Super Bowl LIX ads reach over $8 million for 30 seconds

The cost of securing a 30-second commercial slot during the Super Bowl LIX has reached an unprecedented height, with the price set at over $8 million. This figure reflects a consistent trend observed in recent years, as advertising has become a coveted opportunity for brands to maximize their exposure. 

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The Kansas City Chiefs and San Francisco 49ers’ matchup last year was reportedly the most-watched Super Bowl in Television history and had a similar price set for the commercial slot. It ranged between $6.5 million and $7 million because of the massive viewership, that reached over $123.7 million viewers across television and streaming platforms in 2024. 

Increasing investment in Super Bowl commercials

The cost of Super Bowl commercials evolved significantly over time, generating up to $600 million in in-game ad revenue. It started in 1967 when a 30-second ad cost around $37,500, which now has surged to $7 million, illustrating the growing value being placed on advertising during the big game. 

And with each passing year, this trend seems to be showing no signs of slowing down, and the fierce competition among brands is only growing. The huge viewership of the Super Bowl– which has skyrocketed since Taylor Swift began attending the games, has significantly increased the demand for advertising during the event. 

Super Bowl LIX
Super Bowl LIX (Via SiriusXM)

Despite the huge cost, numerous brands continue to pour resources into Super Bowl advertising, in order to, attract significant returns on investment. However, this isn’t the case for all the companies as some have reevaluated their approaches like State Farm, who opted to cancel their planned Super Bowl ad for 2025 and instead provide support for customers impacted by the recent wildfires in Los Angeles. 

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