Choosing a professional Public Relations manager is quite essential since they build and implement a player’s PR strategy and media plan, which are very crucial. Therefore, in order to do that, World No. 50, Dominic Thiem has joined hands with Rafael Nadal‘s PR manager Benito Perez Barbadillo. In the process, the Argentinian and his former PR manager, Lucas Leitner, had a falling out.
Barbadillo is a seasoned public relations professional. Before joining ‘The Prince of Clay’, he worked for 20-time Grand Slam champion Novak Djokovic and the 21-time Grand Slam champion Rafael Nadal.
Nevertheless, Barbadillo intends on making Thiem “a global figure” as he expressed, “We don’t want to change Dominic, we want to show the world how he is – on and off the pitch. He should become a global figure.”
Dominic Thiem to stage a comeback in the 2022 French Open
The Argentine Sensation has earned quite a reputation for himself in the tennis world at the age of 28. Correspondingly, after inscribing his name into the 2020 US Open trophy by defeating Alexander Zverev in a thrilling contest 5-setter, Thiem has been very inconsistent.
At the beginning of 2022, he didn’t participate in the Australian Open, missing out on the chance of adding another title to his resume. The US Open champion then postponed his comeback from injury by withdrawing from the Indian Wells Masters 2022 tournament, which he won in 2019, as well as the Miami Masters 2022, which are better known as “The Sunshine Doubles“.
However, he is now looking forward to his comeback during the European clay-court season. “I had really good practice weeks,” Thiem said before the start of Indian Wells.
“I really would have loved to have played in the States. I’m really sorry for my fans. Last time I played here in Indian Wells I won the tournament [in 2019]. I love to play in the States and I can’t wait to be back soon,” he added further.
In addition, Dominic Thiem indicated via Instagram that he is now excited about staging a successful comeback. But, will Thiem make a comeback at the Rolland-Garros, or will he again withdraw due to personal issues? Only time will tell.