Carlos Alcaraz emulating Emma Raducanu’s strategy as the Spaniard looks to strengthen his portfolio

Alcaraz has signed deals with prestigious brands like Rolex, Calvin Klein, BMW Cars, and recently, with the fashion brand Louis Vuitton.

Carlos Alcaraz emulating Emma Raducanu’s strategy as the Spaniard looks to strengthen his portfolio

Carlos Alcaraz, Emma Raducanu (Images via Tennis.com, Vogue)

World number one Carlos Alcaraz‘ successful image in the tennis world, as considered by many, is due to his manager Albert Molina. Molina, who had reportedly discovered Alcaraz when the Spaniard was 13, believes that he needs three more brands to complete the list of nine sponsors to build his global image off the court.

Alcaraz has signed deals with prestigious brands like Rolex, Calvin Klein, BMW Cars, and recently, with the fashion brand Louis Vuitton. The Spaniard had denied a contract with other fashion brands before his deal with the French company.

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“Carlos Alcaraz for Louis Vuitton. ‘It’s a dream for me to now be a part of the Louis Vuitton family.’ World-renowned tennis champion and the youngest player to be ranked number 1 in history will be joining the Maison as a new House Ambassador,” Louis Vuitton’s Instagram post read while announcing the huge signing.

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The three firms with which the 20-year-old wants to sign the deal are a telecommunications company, a bank, and an insurance company. Molina also considers an energy drink brand but only when it meets certain a certain profile.

Related: Christopher Eubanks indebted to Coco Gauff and Naomi Osaka for helping him as he makes his Grand Slam quarter-final debut at Wimbledon

Carlos Alcaraz to walk in Emma Raducanu’s footsteps

Carlos Alcaraz emulating Emma Raducanu's strategy as the Spaniard looks to strengthen his portfolio
Emma Raducanu, Carlos Alcaraz (Images via Evening Standard, Vogue)

One can see how Alcaraz is following Britain’s Emma Raducanu‘s footsteps with his goal of adding a few more sponsorship deals. Raducanu works with telecommunication, bank, and drink brands- Vodafone, HSBC, and Evian. As mentioned before, these firms are also on Alcaraz’s wish list.

Raducanu became a sensation during the 2021 US Open and shocked all by becoming the champion as a teenager who played as a qualifier and won the title without dropping a set. She defeated Leylah Annie Fernandez in straight sets 6-4, 6-3.

Alcaraz also won his first Grand Slam title as a teenager when he won the 2022 US Open. He faced Norway’s Casper Ruud in the final and came out victorious with a score of 6-4, 6-2, 7-6, 6-3.

The 20-year-old Spaniard is currently participating in the ongoing Wimbledon Championships in London. But Raducanu is not playing at the grass-court Grand Slam event as she is recuperating from injuries on her hands and ankle.

Meanwhile, Alcaraz will face six-seed Holger Rune on Centre Court on Wednesday (July 12) in the quarter-final of the Wimbledon. They have met twice with both winning a match each. They last met at the 2022 ATP Masters 1000 Paris. Alcaraz was forced to retire after scores of 6-3, 6-6.

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