Days after admitting to the Saudi threat, the Australian Open strikes the ball out of the park with newer technological partnerships

The Australian Open welcomed six startups to amp up the experience in Melbourne Park.

Days after admitting to the Saudi threat, the Australian Open strikes the ball out of the park with newer technological partnerships

Australian Open (via Linkedn)

The 2024 Australian Open was a huge success for both the sport and the economy. With top players participating, tourism in Australia experienced massive growth. That’s not all, the tournament also had new technology that helped to minimize errors. 

Despite the ongoing Saudi threat, the Gulf nation is trying to gain a lot of influence in all the tournaments. Having already conquered other sports, the country is making strides in tennis as well. But the Australian Open continues to remain ahead. 

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With their fan experiences in Melbourne Park, they covered all the checkpoints from food to entertainment, attracting the maximum number of fans. 

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Other than this, they have also recently signed newer technological partnerships with many companies. Six early-stage companies have made their mark at the Australian Open. Trying to uncover many ideas for the tournament, the AO startups have included ideas from over 20 companies, improving the technology for the tournament.

Overview of the top 6 companies and their contribution to the 2024 Australian Open

The 2024 Australian Open welcomed many startups to display their ideas in the tournament. The products were a huge success, beneficial to both players as well as the fans.

Aryna Sabalenka
Aryna Sabalenka (Via AO)

The 6 new companies are as follows:

BatFast: UK-based startup that uses the power of AI and machine learning to re-engineer how sports are played. This helped the kids get more involved in the sport, as it gave them a clear idea of what they were dealing with.

1080 Motion: Produces friendly solutions, designed in Sweden, for digital motorized training in elite sports. Installed in many player gyms, they have helped many athletes in the sporting world. 

Pendular (Spain): an AI-driven sports highlight generation platform offering automated dynamic cropping. 

Camb.ai: Designed by the US, they use advanced technology and AI to pioneer hyper-realistic AI-dubbing. The language barrier is eliminated with this tool, which can instantly translate any piece of information into the required language.

Prism Neuro: Designed in Australia itself, this technology helps measure human movement control to identify future stars.

UDU: Last but not least is the Danish startup that developed the world’s first spatial controller for mobile games that lets you control and touch the games like never before. 

With a wide spectrum of innovations, the sport of tennis is heading towards a source of entertainment wider than just the gameplay.

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