Iga Swiatek inks a lucrative deal with Visa as the World No. 1 becomes first tennis star to become their global ambassador

World No. 1, Iga Swiatek, signs a deal with the card payment company Visa under an initiative to support sportspeople.

Iga Swiatek inks a lucrative deal with Visa as the World No. 1 becomes first tennis star to become their global ambassador

Iga Swiatek (Image via Tennis.com)

Iga Swiatek has recently signed up to be a global ambassador for Visa. The WTA World No. 1 is the first tennis player ever to ink a deal with the company. Visa is one of the world’s biggest card-payment companies and is also the official partner in the Paris Olympics as well as at the Paralympics, in the year 2024.

As a ‘Global Ambassador’ for Visa, the Polish tennis star will be collaborating with sportspersons that are signed up with Visa ahead of the 2024 games, according to a statement by IMG (International Management Group). The Team Visa initiative by the organization helps athletes fulfill their ambitions and provides them with financial, mental, and educational resources. Up until now, the organization has provided assistance to more than 600 professional players.

YouTube video

“Joining Team Visa with so many incredible athletes will help me continue to advocate for what’s important to me, advancing the sport and social issues that matter most to me,” the World No. 1 stated. Swiatek is known for being vocal about pressing issues and her joining Visa’s initiative does not appear to be uncharacteristic.

FS Video

In the past, Swiatek has spoken up on various occasions and has used her platform and her popularity to draw attention to social as well as humanitarian causes. The 22-year-old previously donated portions of her prize to mental health organizations on World Mental Health Day in 2021. 

She is also one of the big celebrity names who have urged the people to show solidarity with Ukraine as the country began spiraling deep into a conflict with Russia. She also encouraged people to support organizations providing aid to Ukraine.

The Marketability of Iga Swiatek

Iga Swiatek(Image via Last Word On Sports)

Iga Swiatek was nineteen when she won her first Grand Slam title at Roland Garros in October 2020. After her shattering success, she quickly rose to fame. The tennis professional has signed several deals with top brands under her former manager, Paula Wjotowicz, in their three-year collaboration. The 22-year-old has partnered with Rolex, Lexus, Red Bull, and Tecnifibre, among others. 

However, the Polish tennis star signed up with the International Management Group (IMG) last year in September and has been managed by them ever since. She has also landed several Sponsorship deals under the American Global Sports Agency.

“It’s pretty amazing. We did a lot of progress in terms of, you know, what my management team is doing, and also how I put that together with my tennis and what I do on the court, and also, yeah, people that I work with every day also help with that a lot,” Swiatek revealed in an interview.

In case you missed it: