Iga Swiatek’s shoe selection at Madrid Open creates tremors for Roger Federer-backed company On

World No. 1's choice of footwear raises questions about sponsorship deal with On Running.

Iga Swiatek’s shoe selection at Madrid Open creates tremors for Roger Federer-backed company On

Iga Swiatek (Image via Tennis Warehouse)

Polish tennis star Iga Swiatek, who signed a lucrative deal with Swiss shoe brand On Running in March, raised eyebrows and sparked controversy recently when she wore a pair of shoes from a rival brand during her match at the Madrid Open.

Iga Swiatek‘s status as the world number 1 makes her an attractive prospect for sponsors looking to expand their reach, and On had specifically designed personalized shoes for her to wear in every match as part of their deal. However, the 19-year-old athlete surprised many by opting to wear shoes from the Japanese brand Asics instead.

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Bad look for On i reckon Iga in Asics shoe. Always tricky to switch shoes, but still

Journalist Craig Shapiro via X

This unexpected move has left some wondering whether there is trouble brewing between Swiatek and On, or whether the young player simply wanted to try something different. Regardless of the reason behind the shoe switch, it has certainly generated plenty of attention and speculation in the tennis world.

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Iga Swiatek advances to the quarterfinals of the Madrid Open

Polish tennis sensation, Iga Swiatek continued her impressive run at the Madrid Open, as she advanced to the quarter-finals by defeating Russian player Ekaterina Alexandrova in a hard-fought match on Monday. Swiatek, who is the top seed in the tournament, faced a stiff challenge from the No. 16 seed, with the match going back and forth over three sets. However, Swiatek showed her resilience and skill, ultimately prevailing with a 6-4, 6-7 (3), 6-3 victory.

Iga Swiatek
Iga Swiatek (Images via TennisMajor)

With this win, Swiatek has secured a place in the quarter-finals of the prestigious event, where she will face off against Croatia’s Petra Martic. Martic, who is seeded 27th in the tournament, will no doubt provide a stern test for Swiatek, who will need to be at her very best to progress further.

Despite the pressure of being the top seed and the reigning French Open champion, Swiatek has looked confident and composed throughout the Madrid Open, showcasing her impressive range of skills and ability to adapt to different playing styles. As one of the brightest young stars in the sport, Swiatek is sure to have plenty of fans cheering her on as she continues her quest for further success in Madrid and beyond.

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