Naomi Osaka launches production company Hana Kuma, joins hands with NBA legend LeBron James


Naomi Osaka launches production company Hana Kuma, joins hands with NBA legend LeBron James

Naomi Osaka and LeBron James

Naomi Osaka, a Japanese tennis star, has announced that she is launching a new media firm alongside four-time NBA champion LeBron James with the goal of telling tales that transcend cultural boundaries. The Hollywood Reporter states that Hana Kuma, which translates to “flower bear,” already has a number of projects lined up and will create stories that are “culturally specific but relatable to all viewers.”

The most recent endeavour of four-time Grand Slam champion Osaka and her agent Stuart Duguid is Hana Kuma. The two have just established the sports agency Evolve, which last week recruited Australian tennis star Nick Kyrgios.

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“I’m so excited for what we are building at Hana Kuma”- Naomi Osaka

Naomi Osaka and LeBron James
Naomi Osaka and LeBron James

“There has been an explosion of creators of colour finally being equipped with resources and a huge platform. In the streaming age, content has a more global perspective. You can see this in the popularity of television from Asia, Europe, and Latin America that the unique can also be universal. My story is a testament to that as well. I’m so excited for what we are building at Hana Kuma. We will bring stories to life with this goal in mind: to make unique perspectives feel universal and inspire people along the way,” Naomi Osaka said in the statement.

On Instagram, Osaka shared more information about her new business while complimenting James. “I’ve built my career taking a different approach than those around me and because my journey has been so different it’s opened my eyes to all the incredible stories out there that aren’t getting told. Stories that are global, about a variety of cultures and points of view, about important social issues. That’s why I’m launching Hana Kuma, a media platform focused on stories that are culturally specific but universal. Stories that are bold and playful like me. I’m incredibly proud to be building a business that is a true reflection of me and I couldn’t think of a better partner than @kingjames to do this. I’m so excited to do this with him… can’t wait to share our stories.”

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