24 Grand slams later, Novak Djokovic accused of “hiding the doping” with his new business venture as tennis fans rage on social media

Novak Djokovic is all set to launch his new product in the market as fans lash out against the Serbian.

24 Grand slams later, Novak Djokovic accused of “hiding the doping” with his new business venture as tennis fans rage on social media

Novak Djokovic ( Credits: Daily Mail)

The 24-time Grand Slam champion, Novak Djokovic has once again come into the limelight with apparent doping accusations that tennis fans and followers have pointed out against him.

The 7-time Wimbledon champion recently announced the release of electrolytic hydration cubes that his company Sila has launched and will be ready for sale by January 2024. Talking about the launch of the product, the World No.1 stated:

The idea to create Sila, started more than 10 years ago. I started being more disciplined, passionate and relentless about finding the best ways to improve myself both on and off the court.
Novak Djokovic about the launch of the product
YouTube video

The reigning US Open champion recently faced some backlash from tennis fans and followers as they believe this new product to be what Novak Djokovic uses during his matches and that this launch of a new product from within his own company is just a way of hiding the doping. Fans have expressed their disappointment over this as they feel this is the magic potion that he drinks that gives him an added advantage over his opponents.

FS Video

The 7-time ATP Finals winner however stated that he wanted to launch such a beneficial product after seeing the positive results it has had on his life. Adding further, the 24-time Grand Slam champion stated:

Fans lash out against Novak Djokovic and call for a possible foul play over the launch of this new product

There are a lot of tennis enthusiasts who are already not great fans of Novak Djokovic. Moreover, they see his decision not to take vaccines as a little bit suspicious as they feel he does not want these chemicals to react with his body. Such gestures only give people room for doubt about a possible doping incident.

Novak Djokovic
Novak Djokovic ( Credits: The Mirror)

Fans also see this as a business venture as he launches his new product and promotes his own company which did not sit well with a lot of tennis followers. Another shocking piece of information that has come up is that his brand, Slia is also one of the main sponsors of the United Cup of which the Serbian is a part of and fans feel this is a way of legitimising the usage of such a product to hide his doping. Let us have a look at some of the reactions of the fans on social media:

This is not the first time that the Serbian legend has faced doping accusations. However, nothing has been proven against him and it will be interesting to see how well his product does in the market after receiving such initial criticism.

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