Roger Federer-backed ON launches brand new kids collection as the Swiss add yet another element to his whopping $300 million deal

Federer and ON have come up with newer product lines rampantly in the past couple of weeks.

Roger Federer-backed ON launches brand new kids collection as the Swiss add yet another element to his whopping $300 million deal

Roger Federer (Via ON/Instagram)

Roger Federer, the brand ambassador and co-owner of sports apparel brand ON, has one of the best sports collections going around. On and Federer recently launched a new line of product category alongside his ‘The Roger Collection’. 

From athletic use to casual outings, the tennis legend has a vast selection of shoes. With a good deal of athletes associated with the brand, the company has developed a good reputation in the tennis world. They feature some of the top tennis stars, including Iga Swiatek and Ben Shelton. 

YouTube video

Now, the Roger Federer collection adds another element to their list. After adult shoes, they bring in the new kid’s selection, ‘The ROGER Kids’. With a new variety of offerings for kids, the company released an advertisement featuring two excited kids with Federer. 

FS Video

The new collection dedicated to the kids’ category packed a punch with its brand-new Swiss technology manufacturing. The product claims to have easy on-and-off straps, a rubber toe cap, and long durability, ensuring that the kids are extremely comfortable in the shoes. 

Roger Federer and ‘ON’ are having a stellar rise in the sports apparel market

Roger Federer’s co-owned multi-million company ON has made strides in tennis. Ever since the Swiss legend collaborated on the first product for the brand, they have only sky-rocketed in the sports apparel market, giving tough competition to the top guns like Nike and Adidas. Not only is the company releasing some of the best sought-after shoes, but is also attracting a wide range of audiences with the help of its ambassadors.

Roger Federer
Roger Federer (via Bloomberg)

Federer, being one of the main faces of the company, released his first ‘The Roger’ sneaker in 2020. Over the past few years, the Swiss legend has made leaps in the company, releasing a wide range of products. His most recent release was the ‘THE ROGER Kids’, under a collection designed for children.

Furthermore, Federer had also recently announced on Instagram about his new collection THE ROGER Clubhouse Pro, which features some of the most versatile shoes used for everyday use. The brand continues to make its name in tennis, as they get in more top athletes to represent their brand.

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