Roger Federer partners with $7.3 billion worth ‘On’ to release ‘Roger Clubhouse Pro’ as major sizes already out of stock!

Federer is a 3% stakeholder of On.

Roger Federer partners with $7.3 billion worth ‘On’ to release ‘Roger Clubhouse Pro’ as major sizes already out of stock!

Roger Federer showcasing new lineup of On shoes (Image Credit: On)

Roger Federer‘s co-owned multi-billion-dollar company ‘On’ is set to release the Grand Slam winner label shoe named THE ROGER Clubhouse Pro. Despite retirement, the Swiss Maestro has continued to make great strides with the shoe company.

In November 2019, Federer joined On as a shareholder, and ‘THE ROGER’ sneaker was released in July of the following year. With the sneaker gaining a lot of popularity, the Swiss legend has been releasing different versions of shoes in partnership with the On company.

YouTube video

Recently, Federer made a big announcement on his Instagram regarding a new collection called THE ROGER Clubhouse Pro. The Swiss legend said he was excited with the shoe and that it could be used for multiple purposes.

FS Video
This is THE ROGER Clubhouse Pro. The first time I held this shoe in my hand, I was very excited because you can play any racket sport with it—tennis, paddle, or even, dare I say it, pickleball. It uses the same foam as On’s running shoes and includes hidden CloudTec. So it’s responsive enough for the court and comfy enough to wear all day.
Federer explained in the video

Each of Federer’s released shoes has always been an instant seller. However, the latest shoe, which is multi-purpose, is sure to be an instant big hit when released in mid-March in the Asia Pacific region. It will then make its way to Europe on April 1 and the American continents on April 5.

How Federer made his big decision to join On shoes

Roger Federer has revealed how David Allemann, co-founder of On Running shoes, onboarded him into the company. The 20-time Grand Slam said he was a fan of On even before investing in the company.

Roger Federer
Roger Federer (Via Imago)
At some point, he called us and said, ‘Let me buy you dinner.’ And so we had dinner together [and] he said: ‘I’m a big fan of your product, everybody around me is wearing them.’ We said, ‘Hey, why don’t you become a co-entrepreneur together with us?
Federer revealed in 2021 (H/T: Forbes)

Indeed, Federer’s investments have proved to be beneficial for the company, as his influence has skyrocketed On shoes. The value now locks $7.3 billion with rivals, Nike and Adidas, already facing the force of the shoe company.

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