“Didn’t have products that were made for me,” $50 million turnover on the line as Serena Williams breaks through stereotypes to launch inclusive, minimalist approach to makeup

Wyn Beauty promises to enhance the natural beauty of women with different skin tones.

“Didn’t have products that were made for me,” $50 million turnover on the line as Serena Williams breaks through stereotypes to launch inclusive, minimalist approach to makeup

Serena Williams (Images via Daily Mail)

Serena Williams, the 23-time Grand Slam champion, loves winning in life. Away from tennis, she has been busy. After launching her recovery brand, Will Perform, she has now founded her own beauty brand – Wyn Beauty.

During an exclusive interview with Women’s Wear Daily, Williams claimed anyone can apply Wyn’s products and will be able to “rely on it the entire day.” At the same time, the cruelty-free Wyn Beauty promises to enhance the natural beauty of women with different skin tones. For Williams, longevity has become an important thing.

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Like many celebrities, Williams wants inclusivity, in sports and makeup. She has dealt with the problem of not finding the products that suit her skin tone during her playing days.

For years I would travel to countries that didn't have products that were made for me, but I still had to show up to press and to events and I had to look decent. I really had to champion doing my own makeup, learning how to do my own face in order to be able to show up years ago, when there weren't these 20-to 40-shade ranges.
Serena Williams told Women’s Wear Daily

Serena Williams admits it was difficult to leave tennis to have a second child

Serena Williams is the mom of Olympia and Adira. She has now retired from tennis 23 Grand Slam titles later. It was in September 2022 Williams played her final match of her career at the US Open.

Serena Williams
Olympia and Adira, Serena Williams (Images via Daily Mail)

The 42-year-old told Byrdie Magazine that she still believes she’s good at tennis and admitted that it was difficult for her to leave something she loves due to the birth of her child.

I love sports and being active. Leaving something I was good at to be a mom was such a difficult decision.
Serena Williams told Byrdie magazine

However, Williams doesn’t regret the decision as she always wanted another child. Now that she is a mom of two kids, she is trying to find a balance. She wants to take care of her children as well as do the other things that she loves.

Apart from tennis, she loves fashion and makeup. This is why, her experiments with clothes and makeup led her to venture into the world of business. Wyn Beauty now keeps her busy when she is not ‘playing the role’ of a mom.

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