Roger Federer backed brand ‘ON’ records MIRACULOUS record sales figure
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Roger Federer
Swiss legend Roger Federer has been out of action for over 8 months now. He last played at Wimbledon last year where he managed to make it to the quarterfinals. After that, Federer decided to undergo yet another knee surgery as he wasn’t feeling 100%. The Swiss maestro was in crutches for a couple of months and is currently in recovery.
He is expected to be back in training in a few weeks and if everything goes according to the plan, he should be back on the tour around Wimbledon. Away from the court, Federer is time and again spotted with his family or at any major event. Recently, Federer shared that he’ll be taking the lead to educate the Ukrainian children who have suffered due to the ongoing Russia-Ukraine war.
Roger Federer backed On touches record sales
Swiss performance brand On, which floated on the New York Stock Exchange in September, has reported a strong end to the year despite supply chain challenges.In the three months to September 30, the running shoe specialist reported a 53.7 percent year-over-year increase in net sales to 191.1 million, with the direct-to-consumer business growing 76.7 percent to 84.7 million, and wholesale up 39.3 percent to 106.4 million.
For the year, the Federer backed brand made record net sales of 724.6 million, a 70.4 percent increase from the prior year. Breaking it down by channel, direct-to-consumer sales were up 71.9 percent to 275.8 million, while wholesale sales were up 69.5 percent to CHF 448.8 million.
The huge talking point for the Swiss brand was its massive 97% annual increase in sales in North America as compared to nearly 54% overall. Recently, On launched a campaign for the tennis-inspired trainer collection co-created with Roger Federer, THE ROGER Advantage. The new coloured outsole featuring CloudTec was launched in various colours and aimed to target a younger market.
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