Roger Federer invests $54 million into On Running, owns 3% of the brand

Roger Federer invests $54 million into On Running, owns 3% of the brand

Roger Federer

20-time Grand Slam winner Roger Federer is not only one of the greatest to have played the game, but he also remains one of the most dynamic personalities in the sporting fraternity.

The Swiss maestro has always been attached to unicorn companies, with his wide array of endorsements. Moreover, Federer has also been arguably the pioneer in helping underprivileged children, especially from the African region.

That said, the former top-ranked player is also known for his propensity to make sound investments in various companies and brands. As per the recent reports, Federer has reportedly invested $54 million into On Running, owning 3% of the brand. The brand has gone public and it is valued at over $10 billion. As a result, Federer’s stake is now worth about $300 million!!!

Already, the Swiss player is leading the charts when it comes to earning money from endorsements in tennis. With the latest boom of the On Running brand, the 40-year-old will only reach bigger heights.

Federer and wife Mirka attend Dior SS22 show in Paris

Roger and Mirka Federer
Roger and Mirka Federer

A week ago, the winner of 103 ATP titles was seen at the 2021 Laver Cup in Boston. Federer flew from Switzerland to cheer and motivate Team Europe as they beat Team World.

Soon after his visit to the United States, Federer took off for Paris, where he was captured attending the Dior SS22, summer show in the French Capital.

Currently, the eight-time Wimbledon champion is recovering from his knee injury, which has kept him out of action since 2021 Wimbledon, where he lost in the quarterfinals to Poland’s Hubert Hurkacz.

While Federer declared that he will get back to the tour in 2022, he also subtly reminded the GQ magazine about his limited time at the highest level of the game.

“Like any athlete, you will just know when the time is right. I am not going to be the one that’s just going to stick around because I want to stick around. You know, I still want to play exhibitions down the road and have fun and go to markets in places I’ve never been before. “The fans mean a lot to me, but I do not want to abuse my body. I still want to run around with my kids and ski… So I think you just know.” 

Also read: ‘After winning the 2020 US Open, I was looking for a “new dream” to achieve in life,’ reflects Dominic Thiem