WATCH: ‘World Off’ Emma Raducanu hits back at critics in the new Nike video

Check out the latest Nike advertisement featuring 2021 US Open champion Emma Raducanu who 'hits back' at her critics.

Emma Raducanu
Emma Raducanu

Ever since Emma Raducanu surprised the entire world by winning the 2021 US Open ranked 150th in the world at the age of 18, she became the first qualifier in the history of the Open Era to win a major. The Brit achieved the feat in style as she did not drop a single set during the 10 matches she played in the Slam and steam rolled past her opponents having not played a single tiebreaker.

However, life on the Tour has not been good for the Brit since then. In her very first match since her win in New York, Emma lost to then World no. 100 in straight sets and won just 2 out of her next 4 matches. She began her 2022 season at the Tour event in Sydney but lost in 55 minutes winning just 1 game against Elena Rybakina who won 6-0, 6-1.

Despite her success in the Slam events she has played so far, her disappointing results on the Tour have brought criticism for her. With her growing brand deals, she is receiving further criticism over shifting her focus more on the endorsements than her tennis.

Emma’s recent video with Nike, who sponsor her outfits on the court, bashed the critics. Emma can be seen hitting shots with words of criticism appearing behind her and switch to words of praise after she made the shot.

Emma Raducanu will make her Australian Open debut this year

Emma Raducanu
Emma Raducanu

Having made her debut at the Wimbledon Championships and the US Open last year, the Brit is all set to debut ‘Down Under’ where unlike the previous two slams, she will be seeded for the first time and is also the reigning Grand Slam champion in women’s singles this year.

At the 2022 Australian Open, Emma has been seeded 17th and will make her Melbourne Park debut against former US Open champion Sloane Stephens in what will be the first career meeting between the two US Open champions.

Also Read: BREAKING: Immigration minister Alex Hawke cancels Novak Djokovic’s Australian visa for a second time