Tiger Woods faces LAWSUIT from Puma for using ‘closely related’ brand mark for Sun Day Red
Famous shoes and apparel brand Puma filed a lawsuit against Tiger Woods brand Sun Day Red for using similar logos.
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Tiger Woods [Image Credit: X/Imago]
Tiger Woods brand Sun Day Red yet again faces issues with its logo following a case filed by Tigeraire in September last year. The latest filing has been issued by the famous shoes and apparel brand Puma that’s been nearly 80 years in the market.
It’s been less than a year since TaylorMade-owned company Sun Day Red made its debut in the market. Unfortunately, they are yet to start off on a smooth note with its brand logo being questioned by existing companies.
Puma claimed that Sun Day Red’s 15-stripped pattern closely resembled their own leaping feline trademark. They claimed that it’s like a diluted form of their logo and it’ll cause confusion among the consumers in the market.
Due to the confusing similarity of the marks and the identical, legally identical, or closely related nature of the goods and services of the parties, consumer confusion is likely between the Challenged Marks and the Leaping Cat logo.
Puma on Tiger Woods Sun Day Red logo as per NUCLR Golf on X.
??? #NEWS: Puma has filed a lawsuit against Tiger Woods apparel brand Sun Day Red, alleging that the brand mark will cause confusion among consumers.
— NUCLR GOLF (@NUCLRGOLF) January 8, 2025
“Due to the confusing similarity of the marks and the identical, legally identical, or closely related nature of the goods… pic.twitter.com/GOQbJaIkDy
The Sun Day Red logo is in the shape of a stripped tiger and the stripes refer to Tiger Woods’ 15 major championship victories. Puma and Sun Day Red can settle the issue before going to trial by 2026.
Trademark attorney comments on Tiger Woods’ brand logo lawsuit
According to trademark attorney Josh Gerben, “this is a real fight” where he believes Puma has a “legitimate case” for winning. The two parties can come to a settlement before January 11 following the filing on January 2.
However, Puma is not the first to challenge Tiger Woods brand Sun Day Red following its debut in early 2024. In October a tech company named Tigeraire of Baton Rouge took issue with the logo.
Tiger certainly has a target on his back. He’s big enough to move markets.
Josh Gerben as per Jessica Golden of CNBC.com.
Tiger Woods' Sun Day Red golf apparel line is facing a trademark dispute.
— Sports Business Journal (@SBJ) September 27, 2024
Tigeraire, a company that makes cooling products for athletes, alleges Woods unlawfully hijacked their design in a notice filed with the U.S. Patent and Trademark Office.
(via @CNBC) pic.twitter.com/xZG2nkd4c9
Tigeraire said that Woods brand logo was “nearly identical” to the one they’ve been using since 2020. Their company CEO Jack Karavich said that this logo issue has affected their business leading to customers mistaking Tigeraire and Sun Day Red.
It’ll be interesting to see how this latest lawsuit against Woods Sun Day Red plays out. Woods launched his own apparel brand after severing his relationship with his decades-old partner Nike on January 8, 2024.
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Kaushani Chatterjee
(2137 Articles Published)