Toni Breidinger is determined to “bring in a new demographic” to NASCAR
Female NASCAR racer Toni Breidinger has shared her expectations for bringing in a whole new set of fans to the sport.
Follow Us
Toni Breidinger, image via Getty Images
The upcoming 2025 NASCAR Truck Series season will mark the full-time debut of Toyota’s female stock car racing prodigy Toni Breidinger. She is set to race for TRICON Garage, with the hopes of securing her maiden race win in the national stock car racing series, following the three consistently performing seasons in the ARCA series.
Just like most of the female racing stars before him, Toni Breidinger she is coming in with a lot of sponsors and fans backing her. Her being the most followed NASCAR racer on social media and a well-established model, there is potential of NASCAR acquiring a whole new set of fans from the 2024 season.
Breidinger is looking forward to do the same owing to the international fans base she has as well as the communities she represents. She has European heritage on her paternal side and Arab heritage on the maternal side, making her a cultural representative of both and someone NASCAR can bank on to market racing to these communities.
Yeah, I mean hopefully I can bring in a new demographic to watch the truck series and to watch NASCAR. I do feel like my fan base is very international, which is exciting, but I do feel like I kind of cross it over and get some people interested…So yeah, I think just kind of taking my demographic and bring it over to the NASCAR side and hopefully I can gain some more NASCAR fans too.
Toni Breidinger said via Newsmax.
Toni Breidinger and team really excited about the 2025 season
While talking on the same interview, Breidinger shared her excitement for the 2025 season despite some negative comments she got from online. She is focused on preparing well for the coming season and ignore the haters.
But everyone in my inner circle and my team and Toyota and all my partners, they’re really excited, they’re really happy and for me that’s really what counts at the end of the day. So, I try not to put too much thought into comments online.
Toni Breidinger said.
The star drivers’ NASCAR debut is good for the sport as whole as it is going garner a lot of attention from the social media and it can also act as a bridge for teams to identify some new sponsor that are ready to invest in the sport. It will be interesting to see if her 2025 performance would match, the hype that has been created since the announcement.
Stay Updated!
Justin P Joy
(4859 Articles Published)