Travis Kelce Getting Engaged to Taylor Swift Leads to 200% Spike in His Jersey Sales
Travis Kelce's jersey sale on Fanatics has increased by 200% after the Chiefs TE proposed to his girlfriend Taylor Swift.
Travis Kelce (Image via IMAGO)
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If anyone wants to buy a Travis Kelce jersey, they should hurry to the Fanatics website before the stocks run out. The official merchandise partner of the Kansas City Chiefs and the NFL revealed that they had witnessed a steep increase in the star tight end’s jersey sales in the last few days.
So, what triggered the sudden demand for Kelce’s jersey? The website experienced an unforeseen surge in traffic on Kelce’s section shortly after he proposed to his pop icon girlfriend, Taylor Swift.
Fanatics told TMZ that there was a 200% increase in jersey sales on Monday and Tuesday. Kelce’s big day was his best-selling one since Super Bowl LIX, in February.
Travis Kelce Jersey Sales Explode After Taylor Swift Engagement | Click to read more 👇 https://t.co/8JlXiuYfdw pic.twitter.com/PVdDnTIzNC
— TMZ Sports (@TMZ_Sports) August 28, 2025
Kelce and Swift’s big reveal temporarily crashed Instagram, which isn’t uncommon considering her appearance on the New Heights podcast crashed YouTube servers for a brief period.
As of Thursday, Swift’s Instagram post has over 34 million likes and counting—and it’ll keep increasing. Yet, it still needs more than double to break the record set by Lionel Messi’s post, holding the Soccer World Cup trophy.
Reactions of Travis Kelce’s teammates upon hearing about his engagement to Taylor Swift
With the new season less than a week away, the Chiefs were busy training when Kelce and Swift broke the news about their engagement. Kelce’s teammates weren’t aware that he was going to propose to the most famous woman in the world.

Chiefs defensive end Mike Danna’s reaction was priceless.
Man, I don’t know nothing… When I heard it, I was caught off guard. But it’s great for them. Man, that’s a blessing. Anytime you find that type of joy, happiness, and love, that’s a beautiful thing.
Mike Danna said
Mike Danna on the Taylor-Travis engagement: pic.twitter.com/7RsRzWGPa9
— Matt Derrick (@mattderrick) August 26, 2025
Fifth-year right end Noah Gray said,
I’m extremely happy for them. I am not going to get too much more into their personal life but just know that I’m extremely happy for them and I’m sure everybody is. It’s a beautiful thing.
Later, Travis’ father, Ed Kelce, disclosed that his son proposed to Swift in the garden at his home in Lee’s Summit, Missouri. After recording the podcast episode, Kelce kneeled down on one knee and popped the question.
They started FaceTiming me and their mother and her folks to make sure everybody knew. So, to see them together is great… They’re just two young people very much in love, cast in a spotlight that they really haven’t sought but kind of followed with their success in their respective fields.
Ed Kelce told News5 Cleveland
Ed Kelce shares details on Travis Kelce proposing to Taylor Swift, and that Travis actually had been planning to do this for awhile! 💍 🥹 pic.twitter.com/viYGMkMfcP
— Taylor Swift Updates (@SwiftNYC) August 26, 2025
Kelce’s mother, Donna, changed the cover photo of her Facebook profile. She uploaded a collage photo from Travis and Taylor’s childhood with the caption: “They are getting married.”
🚨| Donna Kelce updated her Facebook cover photo with old pictures of Taylor Swift and Travis Kelce in celebration of their engagement! pic.twitter.com/CFzKMca1D5
— Taylor Swift Updates (@TSUpdating) August 27, 2025
Travis Kelce and Taylor Swift visited a college football game
The college football season kicked off last week with Iowa State recording its first points of the year with a win over Kansas State in Ireland. On Thursday, Chiefs’ Arrowhead Stadium hosted Dylan Raiola’s Nebraska and Kelce’s old college team, the Cincinnati Bearcats.
Naturally, the 35-year-old was also present to see the current crop of Bearcats in action. He sat down next to his new fiancee, Taylor Swift, in the VIP suite. They were accompanied by several Chiefs players, including running back Isiah Pacheco.
Nebraska won the game 20-17. Raiola threw 2 touchdowns on 33 completions for 243 yards.
In the next couple of days, Kelce, along with his teammates, will be in Brazil for the 2025 opening day fixture against divisional rivals the Los Angeles Chargers.
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