“Filmed on a flip phone and has 350 million views,” Dana White reveals thought process behind $450 Million worth Power Slap venture

Dana White discusses the economics and popularity of Power Slap, as well as how he became involved with the sport.

“Filmed on a flip phone and has 350 million views,” Dana White reveals thought process behind $450 Million worth Power Slap venture

Dana White talks Power Slap (via Imago/Front Office Sports)

Dana White’s Power Slap league has converted into an economic powerhouse in a staggeringly short period of nine months. According to him, it has defied expectations. Since acquiring Power Slap in 2022, the UFC CEO claimed that the league was worth $450 million. This revelation came on an episode of the Rock Sugar Magic podcast. White came on the podcast and eagerly highlighted the rapid ascent of the sport.

Power Slap’s popularity has not been without controversy, most notably regarding fighter safety. This was due to multiple contestants suffering horrific knockouts while unable to protect themselves properly. However, the league has defied predictions and acquired significant traction commercially. White, a staunch supporter of the developing sport of slap fighting, said this:

So in 2017, I see this thing popping out on social media and it's coming out of Poland and Russia. So, I take a deeper dive and I start looking and it looks like it's filmed on a fucking flip phone. In a barn, they are slapping over a barrel and the thing has 350 million views on YouTube.
Dana White on the Rock Sugar Magic Podcast
YouTube video

To highlight the league’s significance, Dana White made analogies to prominent sports organizations, claiming that Power Slap outperforms them in terms of social media engagement. He also showed astonishing viewing figures in important markets such as India and Russia.

FS Video

The UFC CEO also emphasized the strong financial backing from sponsors. Despite early skepticism and reservations, the league has attracted spectators worldwide. This demonstrates the unpredictability of success in the ever-changing scene of combat sports.

Deontay Wilder talks about Dana White’s Power Slap

Former heavyweight boxing champion Deontay Wilder, known for his devastating knockout power, is branching out into other combat sports. Wilder, who has dabbled in music and indicated an interest in MMA, recently visited a Power Slap event in Las Vegas. He indicated his interest in the developing sport.

Deontay Wilder is intrigued by his first visit to Power Slap
Deontay Wilder is intrigued by his first visit to Power Slap (via Reuters)

Fans wondered if Wilder would enter the power-slapping realm. His appearance may have generated anticipation for an aggressive and spectacular performance in the realm of slapfighting. Power Slap League tweeted a video of Deontay Wilder’s first Power Slap experience. This is what Wilder had to say: 

I mean it was great. It was my first time seeing it. It's a little different, but it was entertaining. I guess all the slap fighters or the power slappers, it was amazing to see them do their thing and I'm looking forward to the next one.
Deontay Wilder via Power Slap on X

Deontay Wilder’s interest in slapfighting adds another depth to his multifaceted image. This demonstrates his willingness to go beyond orthodox boxing. He is also a fan of combat sports. While fans await word on Wilder’s possible participation, the heavyweight’s pursuit of reclaiming the heavyweight title in boxing continues.

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