“Will this make it manly?” – Dana White’s UFC shockingly sign over $100 million worth deal with Bud light beer after transgender controversy; fans react

UFC's partnership with Modelo will end as they sign a deal worth $100 million to partner up with Bud Light.

Dana White led-UFC and Bud Light formed a new partnership (via Imago/Bud Light Instagram)

Controversial beer company Bud Light did not have a good 2023. The controversy involving Dylan Mulvaney did not sit well with the conservative crowd. They protested by boycotting the beer company, which led to a huge sales drop. The conservatives and right-wingers complained that the company tried to appease the transgender community more than its target audience. Bud Light has aligned with the UFC in a deal worth more than $100 million to rid themselves of the bad image.

Marc Raimondi of the ESPN broke the news on X. He wrote:

Bud Light is back as the official beer of the UFC. The promotion has signed a new partnership with Anheuser-Busch, officials told ESPN on Tuesday. Sources said it's the biggest sponsorship deal in UFC history. More coming to @espnmma.

Marc Raimondo wrote on X.

Bud Light is back as the official beer of the UFC. The promotion has signed a new partnership with Anheuser-Busch, officials told ESPN on Tuesday. Sources said it's the biggest sponsorship deal in UFC history. More coming to @espnmma.
— Marc Raimondi (@marcraimondi) October 24, 2023

Dana White and the UFC wanted the best for business. The $100 million contract might have persuaded the UFC to partner with Budlight. Former UFC fighter Jake Shields also chimed in on the news. He has become a staple critic of transgenderism, LGBTQ+, and left-wing politics. This is what Shields wrote about the deal:

FS Video

Bud Light is sponsoring the UFC again. Will this make it manly or is it forever the Beer for Gay and trans people?

Jake Shields wrote on X.

Bud Light is sponsoring the UFC again

Will this make it manly or is it forever the Beer for Gay and trans people? pic.twitter.com/EKTpYWeRdl
— Jake Shields (@jakeshieldsajj) October 24, 2023

Shields poses a good question. The sales of Bud Light dropped massively because of associating themselves with the transgender community. Can its partnership with the UFC help them get back on track remains an important question. This will be answered in time.

Fans react to the new partnership between the UFC and Budlight

The new partnership between the UFC and Bud Light took the fans by surprise. Budlight has a history of showcasing wokeness, and UFC outrightly rejects wokeness. Hence, the newly formed partnership between them surprised the MMA community. The fans went on the internet to react to the news. Check out some of the fan reactions:

UFC and Bud Light formed a new partnership (via Bud Light Instagram)

That's one way for Bud Light to try and repair their image.
— Lewis Glover MMA (@LewisGloverMMA) October 24, 2023

https://twitter.com/SJMjr_6490/status/1716969412970827909

Is Dylan mulvaney coming on as a ring card girl?
— nathan jensen (@NertJen) October 24, 2023

Yep, still not drinking @budlight piss water
— Frankie J (@Frankiej1000) October 25, 2023

https://twitter.com/GoldenMeanTweet/status/1717055400586195088

???? We’ll never forget what Bud Light did. Still not drinking that piss water.
— Eric Beckman (@Eric_A_Beckman) October 24, 2023

UFC might lose some fans, but the majority are there to watch the fighters and will still buy Modelo beers and ignore the Bud Light stands.
— Cornpop Was A Bad Dude (@frankie_Fword) October 24, 2023

I will never drink it again, but this is a good move by them.
— American Dad (@_NotAmericanDad) October 24, 2023

Alcohol needs to lose its advertising platforms completely. Tobacco lost theirs and so should booze. Alcohol is a major problem in this country.
— theVaughnDiesel (@ThaDiesel55) October 24, 2023

Budlight does this does that blah blah how about supporting an American company because last i checked belgium isn't in the USA its all about the money and dana loves that.
— bazookajoe (@bazookajoe8585) October 25, 2023

An overwhelming majority of the fanbase still does not trust the company. They wrote nothing but negative things about Bud Light. Some criticized Dana White for appealing to monetary benefits. However, some fans stated that partnering with the UFC was the best way for the controversial company to retain its damaged reputation.