“Will this make it manly?” – Dana White’s UFC shockingly sign over $100 million worth deal with Bud light beer after transgender controversy; fans react

UFC's partnership with Modelo will end as they sign a deal worth $100 million to partner up with Bud Light.


“Will this make it manly?” – Dana White’s UFC shockingly sign over $100 million worth deal with Bud light beer after transgender controversy; fans react

Dana White led-UFC and Bud Light formed a new partnership (via Imago/Bud Light Instagram)

Controversial beer company Bud Light did not have a good 2023. The controversy involving Dylan Mulvaney did not sit well with the conservative crowd. They protested by boycotting the beer company, which led to a huge sales drop. The conservatives and right-wingers complained that the company tried to appease the transgender community more than its target audience. Bud Light has aligned with the UFC in a deal worth more than $100 million to rid themselves of the bad image.

Marc Raimondi of the ESPN broke the news on X. He wrote:

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Bud Light is back as the official beer of the UFC. The promotion has signed a new partnership with Anheuser-Busch, officials told ESPN on Tuesday. Sources said it's the biggest sponsorship deal in UFC history. More coming to @espnmma.
Marc Raimondo wrote on X.

Dana White and the UFC wanted the best for business. The $100 million contract might have persuaded the UFC to partner with Budlight. Former UFC fighter Jake Shields also chimed in on the news. He has become a staple critic of transgenderism, LGBTQ+, and left-wing politics. This is what Shields wrote about the deal:

Bud Light is sponsoring the UFC again. Will this make it manly or is it forever the Beer for Gay and trans people?
Jake Shields wrote on X.

Shields poses a good question. The sales of Bud Light dropped massively because of associating themselves with the transgender community. Can its partnership with the UFC help them get back on track remains an important question. This will be answered in time.

Related: “I love that kind of thinking,” Joe Rogan reacts to rockstar Kid Rock shooting trans-activist Dylan Mulvaney Bud Light cans

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Fans react to the new partnership between the UFC and Budlight

The new partnership between the UFC and Bud Light took the fans by surprise. Budlight has a history of showcasing wokeness, and UFC outrightly rejects wokeness. Hence, the newly formed partnership between them surprised the MMA community. The fans went on the internet to react to the news. Check out some of the fan reactions:

UFC and Bud Light formed a new partnership
UFC and Bud Light formed a new partnership (via Bud Light Instagram)

An overwhelming majority of the fanbase still does not trust the company. They wrote nothing but negative things about Bud Light. Some criticized Dana White for appealing to monetary benefits. However, some fans stated that partnering with the UFC was the best way for the controversial company to retain its damaged reputation.

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