Donald Trump-supporting coffee company inks multi-year deal to become the ‘Official Coffee’ of the UFC

The UFC has partnered with Black Rifle Coffe Company. The deal that will make the BRCC the ‘Official Coffee of UFC‘. The deal applies only to the UFC events in the United States of America. BRCC has publicly supported the former US President, Donald Trump. Dana White penned the deal with Bud Light due to the company’s service to military veterans. Similar is the case for BRCC. Almost half of the employees of the company are veterans and all the founders of the company are also veterans.

Dana White spoke highly of the new deal and also of BRCC and the values they stand for. This is what Dana White said.

As I’ve gotten to know the team at Black Rifle Coffee Company, I’ve come to respect how they’ve built their business and the values they stand for...Taking care of the men a*d women who serve this country is something that has always been important to me and an issue I care deeply about.

Dana White

As part of the deal, the BRCC logo will appear inside the UFC Octagon. Moreover, the UFC and the BRCC will jointly set up a Live Crowd Volume Meter, named The Black Rifle Coffee Crowd Meter. The Volume Meter will measure the crowd volume which they will post on official UFC social media channels. Moreover, the BRCC and UFC will also produce original content on social media. They will also team up to bring awareness to the not-for-profit HunterSeven Foundation.

The partnership between the BRCC and the UFC will commence with the upcoming PPV event, UFC 298, headlined by Alexander Volkanovski and Ilia Topuria. Robert Whittaker and Paulo Costa are in the co-main event of the PPV.

BRCC’s conservative political stance and support of Republicans like Donald Trump

UFC CEO, Dana White is a longtime friend of Donald Trump. Trump had recently endorsed Bud Light after the UFC penned a deal with the beer company. Now the UFC has penned a deal with BRCC who are one of the most vocal supporters of Donald Trump.

The BRCC has a pro-gun, pro-police stance much aligned with conservative ideology. Moreover, they have supported Donald Trump before, after, and during his presidency.

Their core idea is instilled in their unbreakable support of military veterans. Moreover, their conservative beliefs and ideas have often found support from the conservative media and political personalities.

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