Prime vs Monster! Israel Adesanya defends $10 billion-worth Hydration sponsor after bashing Sean Strickland’s Monster Energy deal

Sean Strickland and Israel Adesanya are signed by rival energy drinks company. This created tension at the UFC 293 press conference.

Prime vs Monster! Israel Adesanya defends $10 billion-worth Hydration sponsor after bashing Sean Strickland’s Monster Energy deal

Sean Strickland and Israel Adesanya face at UFC 293. (Image via Imago)

Israel Adesanya and Sean Strickland locked horns as expected during the pre-fight presser of UFC 293. The champion and challenger of the middleweight title already have an existing feud stemming from UFC 276.

Strickland accused Adesanya of being a CCP sympathizer and also a dog molester, which drew a huge reaction from the crowd. The crowd was pro-Strickland, to the amusement of the fans online. One topic of debate for Strickland and Adesanya was the Energy drink they represent. Adesanya, along with Alexander Volkanovski, signed with Prime Sports Drink. Logan Paul and KSI own Prime. Strickland recently signed with Monster Energy Drink, much to the champion’s dismay.

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Prime is currently valued at $10 billion, while Monster Energy is valued at $59 billion. Monster Energy has the second biggest market share after Red Bull. Adesanya is cordial with the Paul brothers and has appeared in their podcasts. Alexander Volkanovski is also cordial with the brothers. Interestingly, Logan Paul is amicable with Dana White, to the dismay of Jake, who is not so fond of White. Jake Paul and Dana White engaged in a social media war since 2021.

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UFC 293 has been termed weak by the media and fans but can produce fireworks if the hometown fighters deliver. The card is filled with fighters from the Oceanic region. However, elite fighters like Alexander Volkanovski, Dan Hooker, Robert Whitaker and Kai Kara-France are not in it.

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When Israel Adesanya unified the middleweight title against Robert Whitaker at UFC 243

Israel Adesanya turns up the heat in Nigeria with fire dance moves
Israel Adesanya ( via : Essentially Sports)

Israel Adesanya’s remarkable triumph over Robert Whittaker at UFC 243 in Melbourne marked a turning point in his career. Adesanya, known for his striking skills, delivered an impressive performance against Whittaker. In the second round of the fight, he executed a breathtaking knockout punch that earned him the undisputed UFC middleweight championship.

This fight was significant not only for Adesanya but also for the sport of MMA in Australia. Marvel Stadium in Melbourne hosted over 57,000 fans, making it one of the largest MMA events in the region. This event highlighted the growing popularity of MMA in the Oceanic region. Adesanya’s win over Whittaker established him as one of the top contenders in the middleweight division. It paved the way for exciting title defenses in the future.

His exceptional striking abilities, magnetic charisma, and unwavering self-confidence have endeared him to fans and elevated his status within the UFC. The victory at UFC 243 represents a significant milestone in his journey toward becoming one of the sport’s paramount superstars.

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