“Intern needs to be fired immediately” – UFC official handle posting Travis Kelce and Taylor Swift ahead of Apex fight night has fans fuming
Official UFC account posts a picture of Taylor Swift and Travis Kelce with a caption marketing UFC Vegas 85.
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Official UFC account puts out a photo of Taylor Swift and Travis Kelce with a message marketing UFC Vegas 85 (via Imago/X)
The UFC’s official handle recently sparked heavy criticism. This happened when they uploaded a non-sport-related picture featuring Travis Kelce and Taylor Swift ahead of UFC Vegas 85. The tweet appeared to be a departure from the typical fight-related content.
The image featured the caption for the upcoming UFC Vegas 85 event. However, the visual component included a photo collage of American football player Travis Kelce and music star Taylor Swift. The post intended to show that Swift was whispering in Kelce’s ear about the upcoming fight night. This is what was written in the caption:
Psst, we're back this weekend with #UFCVegas85.UFC via X
This post by the official UFC account was in no way related to the actual fight that it was promoting. No fighters or UFC staff were in the image. The UFC’s potential change in its social media approach is yet to be seen.
This occurrence highlights concerns about the balance between advertising UFC events and engaging a larger audience. Amusing material and crossovers into popular culture can occasionally connect favorably. However, this specific post seems to miss the target for a sector of the fandom seeking more typical fight-related updates.
Fight fans react to the UFC post featuring Taylor Swift and Travis Kelce
The UFC’s official Twitter account recently deviated from its normal fight-focused content. It presented a preview for UFC Vegas 85 with an unexpected twist: a photo collage featuring NFL player Travis Kelce and pop icon Taylor Swift. The idea seems to be to infuse some humor and increase the appeal of the impending event. However, fight fans reacted to this differently than expected.
Fight fans took to X to express their feelings towards this post. The general theme of fan reactions was criticism and disappointment in this post. The criticism extended to the obvious departure from the UFC’s fundamental principles to promote fight nights. Here are some of the reactions from fight fans:
It remains uncertain whether this episode will compel the UFC to observe its reaction and make potential adjustments to its social media strategy. The digital interaction in sports continues to reveal fascinating insights into the interplay between organizations and their devoted fanbases.
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