UFC tickets costing more than Taylor Swift concert leaves England fans fuming: “Why so expensive?”

A report highlighting the rapid increase in ticket prices for UFC events has led netizens to criticize UFC CEO Dana White and his executives.

UFC tickets costing more than Taylor Swift concert leaves England fans fuming: “Why so expensive?”

Dana White's UFC ticket prices are reportedly more than Taylor Swift's concert tickets (Image via Teen Vogue/Imago)

In today’s sports business landscape, the UFC stands out as one of the leading combat sports promotions in terms of revenue generation. While the general public has generally been pleased with Dana White‘s promotion’s growth, there has recently been some discontent among fans. One of the primary concerns is the rising cost of UFC tickets.

As the UFC welcomed the year 2025 following a successful 2024, there is considerable excitement surrounding the upcoming events. Recently, an intriguing report emerged that stirred conversations within the UFC community. According to a report from the news outlet Low Kick MMA, the average ticket price for the upcoming UFC event in London is higher than that of a Taylor Swift concert ticket.

Additionally, reports indicate that fans are encountering unprecedented expenses. As such, certain tickets even reached prices as high as £1,950.13 and an average cost of £484.36 per ticket. These statistics establish UFC London as one of the priciest events in the MMA yearly schedule. Following that, only the Miami event (£619.97 on average) is more expensive.

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Interestingly, the costs associated with attending UFC London exceed those of other major sports and entertainment events. For the price of a typical UFC ticket, fans could attend two concerts featuring Taylor Swift (£206 per ticket). Furthermore, by the year 2030, the average ticket price is projected to rise to £586.47. On top of that, by 2040, it could soar to an astonishing £859.81.

Fight fans raise concerns over the rising UFC ticket prices

Over the years, fight events in London have consistently attracted significant attention in the UFC community. As a result, fans eagerly anticipate this particular UFC event in Europe. On March 23, 2025, UFC London will take place. Moreover, it would feature several home country fighters along with standout competitors from the promotion.

The O2 Arena in London hosting a UFC event
The O2 Arena in London hosting a UFC event (Image via UFC Europe)

Fighters such as Leon Edwards, Sean Brady, Jan Blachowicz, and Kevin Holland are set to compete at UFC London. This has generated a lot of excitement among fight fans who are eager to see these notable competitors at the O2 Arena. However, reports about an increase in ticket prices have sparked various reactions from fans. Check out some of those reactions below.

Due to the rapid increase in ticket prices, many fight fans have expressed their frustration with the UFC, especially toward CEO Dana White. If this trend continues, it will become increasingly difficult for regular fans to afford to attend live MMA events in London.