Vijender Singh’s fight to decide the fate of Pay-per-view methods’ future in the Country

Vijender Singh’s fight to decide the fate of Pay-per-view methods’ future in the Country

Vijender Singh

Indian star boxer Vijender Singh is set to return to the Boxing ring for his 13th bout. He’s holds a 12-0 record at present. Vijender is the WBO Asia-Pacific Super Middleweight champion and will fight against Russian pro Artysh Lopsan in a bout in Goa, on a casino ship, at 8 pm Friday.

The fight will be broadcast on BookMyShow for a pay-per-view cost of Rs 99. Vijender Singh’s promoter confirmed that there will be a delayed broadcast of the three-hour event on Sony a week later.

Vijender Singh’s match to be the first major event going for Pay-per-view model

Vijendar Singh

Vijender’s bout is the first time in India that a major sport event is going for a popular pay-per-view model. Most professional sports or events in India involve stakeholders — like BCCI, in the case of cricket — selling rights to networks/broadcasters. The onus to promote, market and sell advertisement slots is on the network. From a fan’s point of view, pay-per-view means paying for just that one event and not for all the shows on the channel. This practice is very popular around the world, especially for combat sports like boxing and mixed martial arts.

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During lockdown with movie halls shut, BookMyShow started to stream movies and other entertainment content on a pay-per-view model. A “pay-per-view online event” is a perfect pandemic-time business model for live sports.

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