After TKO merger, Vince McMahon reportedly agreed to UFC-style advertisement methods for WWE shows

Vince McMahon was given the thumbs-up to bring a revamped UFC-style ringside and barricades to WWE in order to advertise sponsors.


After TKO merger, Vince McMahon reportedly agreed to UFC-style advertisement methods for WWE shows

Vince McMahon and UFC Octagon (via The Athletic and Bloody Elbow)

Less than a month ago, it came to everyone’s attention that Vince McMahon is no longer in a position to exercise absolute control over the workings of WWE programming. Since then, a lot of positive changes have transpired on the weekly WWE shows. That said, the latest report indicates that Endeavor, which acquired WWE, is now gearing up for another UFC-esque advertising method.

According to Dave Meltzer of the Wrestling Observer Newsletter, WWE has agreed to allow advertisement logos on rings and barricades going forward. Back in the day, Vince McMahon was a staunch supporter of a cleaner ring and barricade devoid of sponsor advertisements. However, that has changed, per Meltzer.

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This comes as a result of WWE CEO Nick Khan’s superlative influence on the product. McMahon is now in the lower rung of the ascendancy ladder in WWE. As a result, he has given the green light to bring changes to the company’s advertising methods. It will likely resemble the UFC-style advertising formula, where a plethora of sponsorships are emblazoned over the Octagon mat.

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However, there is no confirmed date on when WWE will officially unveil their revamped ringside. In other news, the 78-year-old intends to sell a large chunk of his stake in TKO Group Holdings. Regardless, the WWE Universe is looking forward to this new era of WWE without McMahon at the helm anymore.

Vince McMahon seemingly wants to sell a big portion of his stock in TKO Group Holdings

Ever since the UFC-WWE merger, Vince McMahon has gradually moved away from overseeing the day-to-day operations of WWE. However, the 78-year-old has some other big plans in his mind. As per the latest report, McMahon is looking to sell a considerable amount of his stock in TKO Group Holdings.

Vince McMahon
Vince McMahon (via Los Angeles Times)

According to the press release statement of TKO, Vince McMahon, the executive chairman of TKO, intends to sell 8.4 million of his shares in the company. McMahon seemingly owns over 28 million shares in TKO. The said stock’s value has an estimated value of $700 million. Endeavor CEO Ari Emanuel and other company higher-ups have expressed interest in purchasing the shares.

As a result of this shocking move, speculations are that McMahon could depart from WWE anytime soon. The 78-year-old has been a key player in the American wrestling sphere for over forty years. Moreover, the TKO board of directors also believes that Vince’s active presence in the company tarnishes their reputation. Thus, it shouldn’t come as a surprise if the latter indeed quit his family business.

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