WWE and NFL announce a multi-year licensing deal to create NFL-inspired WWE legacy championship belts

WWE partners with the National Football League (NFL) in a multiyear brand deal in order to sell customized belts for all 32 teams from now on. This giant move from the pro-wrestling titan is considered a big step towards future brand deals. WWE announced this news on their website with a graphic featuring some finished, customized belts.

WWE has been quite active in addressing its marketing campaign. For years, they have been sending customized belts to the Super Bowl winners as a sign of respect and good public relations. This marketing campaign has been praised on the internet. The customized belts will be available on the official websites of the WWE Shop.

The official partnership belts will be available today on the website official of NFL Shop, WWE Shop and Fanatics.com. WWE struck a deal last year with MLB back in August for the customized side plates, which helped WWE perform very well in public relations.

The fans of both the sports titans will be amped for getting these amazing championships. WWE has done a number of sponsorships in recent months. Some big names includes the Slim Jim and Fortnite.

Related: Seth Rollins yearns to work for the NFL once his wrestling career gets over, calls it his second passion other than WWE

Does this partnership with NFL allows WWE to access stadiums as well?

WWE and the NFL announced their massive partnership recently, as the pro wrestling giant will make customized belts for the NFL teams. Since then, there has been various speculation about WWE getting access to the stadiums of NFL teams for major premium live events.

As of now, there is no official news regarding access to the stadiums. However, according to the agreement, WWE and the NFL have partnered to create customized legacy belts for the NFL teams only. Therefore, this does not guarantee that the Stamford-based promotion will have free access to the stadiums of the NFL teams.

WWE has previously used stadiums such as AT&T Stadium, Allegiant Stadium and Ford Field for events such as WrestleMania and SummerSlam. Each WWE event requires previous bookings, financing and other expenses. Next year, WWE will head to Lincoln Financial Field in Philadelphia, Pennsylvania, for WrestleMania 40.

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