“WWE is 24/7 Programming” Triple H Comments on The SUCESS of The White Rabbit Project

“WWE is 24/7 Programming” Triple H Comments on The SUCESS of The White Rabbit Project

Triple H was speaking on the Q3 revealing presentation of the company. (Image Credits -WWE)

Ever Since Triple H has taken over as The Creative Head of the company after Vince McMahon announced his retirement from WWE back in July, we have been seeing noticeable changes in the WWE programming. Whether it be around storytelling, character development or introduction of new concepts like The White Rabbit project.WWE recently filed its Quarter 3 report which presented financial dealings of the company.

On this occasion, Company’s CEO Stephanie McMahon and Nick Khan along with The Creative Head Triple H were present at the event to tell how the company fared in the third quarter. While discussing financial developments, Triple H also gave a sneak peak into how the company grew in the creative aspects as well. You can watch the complete presentation .

One of the most unique and creative things that WWE presented this year was teasing the arrival of The White Rabbit and Triple H talked about it in detail as well. He talked about how The White Rabbit project started and raked in massive numbers for the company. He said that initially WWE started by introducing moments into their live events.

He then said when people started talking about it in the media, they then tried to pull in viewers by presenting cryptic QR codes on screens during Raw and SmackDown which intrigued them even more. While explaining the impacts of these codes The Game said that it lead to massive increase in viewership especially the 23rd September SmackDown which became the most watched SmackDown after March 2020.

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Triple H Reveals Bray Wyatt’s Return Was a Huge Success For The Company

Triple H
Triple H said that Bray Wyatt’s Return proved to be beneficial for the company.

The ultimate teases finally led to the return of The Eater of The Worlds Bray Wyatt at The Extreme Rules. While talking about the return of Wyatt and how it proved beneficial for the company, Triple H said that Wyatt’s return led to an increase in 30% viewership and this year’s premium live event became the most watched Extreme Rules in the history of WWE.

He further revealed that the new Wyatt T-shirt that was released following Extreme Rules became the top selling merchandise not only for WWE fans but across the e-commerce websites. Triple H termed the White Rabbit project and return of Bray Wyatt a massive success in all aspects.

Describing the success he said- “The WWE White Rabbit project is a perfect example of how we can use a multimedia approach to drive engagement, excitement, and ultimately, revenue. Look for us to do more of these strategic creative stunts and extend storylines to different platforms that are executed beyond just our traditional television windows. WWE truly is 24/7 programming.”

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