WWE Takes a Major Step in AI Integration for Its Storylines Amid Waning Boom Period Concerns 

WWE has hired a Senior Director of Creative Strategy to focus on AI-based storytelling in the foreseeable future.

WWE Takes a Major Step in AI Integration for Its Storylines Amid Waning Boom Period Concerns 

WWE has made a major AI hire [via- Sportster]

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In today’s age of cutting-edge technology, artificial intelligence, abbreviated as AI, has proven to be a game-changer as far as reducing manual dependency for task-performing is concerned. Keeping up with the trend, WWE has also made some significant introductions to its creative machinery. As per WON, the company hired Cyrus Kowsari as its new Senior Director of Creative Strategy last month.

The resume of Mr. Kowsari states that he’s worked as a producer for BuzzFeed from 2016 to 2022 and for ONE from 2022 until last month. Paul “Triple H” Levesque introduced him to WWE’s creative staff by relaying the word that Kowsari will lead the company’s unprecedented transition to AI-based storytelling.

WWE’s production quality, which has always been awe-inspiring, will be laced with AI to improve services like videos and graphics. Apart from his aforementioned role, Kowsari will reportedly act as a liaison to the White House due to Levesque’s increased political duties in some capacity.

The AI software in question has had its trial, with it suggesting that Bobby Lashley should be repackaged as someone who’s obsessed with Japanese culture and history. The software was allegedly unaware of the fact that Lashley doesn’t even work for WWE anymore.

One person close to the situation affirmed that it’s coming up with absurdly bad storylines. However, the belief within WWE is that once those bugs in the software are fixed, AI will start having a major impact on storylines. As one would expect, the fans haven’t taken kindly to what WWE is up to. Prime concerns include that AI will never truly understand the essence and enigma of pro wrestling.

The said report came out before this week’s SmackDown, which featured the long-awaited return of Ilja Dragunov, making it one of the best TV episodes of the entire year. It tempted the netizens to troll WWE over its planned AI switch, with many of them wondering if AI could actually replace the human effort that’s required to come up with an enjoyable wrestling product.

What signs suggest that WWE has cooled off in 2025?

WWE’s apparent AI transition for storyline purposes seems all but a calculated move to overhaul its existing creative. The fans have complained about the complacency of the Triple H regime from the very start of his calendar year. The company was arguably putting on the best product in many years from late 2022 until WrestleMania 40.

Triple H
Triple H is the incumbent WWE CCO [via- ITR Wrestling]

The remainder of 2024 was a mixed bag, with CM Punk and Drew McIntyre holding the fort singlehandedly. The onset of 2025 brought heavy negative press for WWE, with it going overboard with numerous sponsors. The company also drew the ire of the fans for breaking the fourth wall and exposing the mystique behind pro wrestling with its WWE: Unreal series on Netflix.

Many veterans of the game, including ‘Stone Cold’ Steve Austin, criticized the move and affirmed the need to protect the business. All those factors are secondary to what actually happens on a weekly basis in the form of Raw and SmackDown.

While the red brand has managed to find its footing on Netflix, its Friday counterpart has constantly degraded in quality ever since Road Dogg assumed his role as the co-lead writer of SmackDown.

One could also draw a day-and-night difference between what WrestleMania felt like last year compared to 2025. The recent Wrestlepalooza PLE brought more shame to WWE as it failed to justify its billing on ESPN. Out and out, the company has been losing steam for a while, and it’s telling.

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