Baba Ramdev’s Patanjali may bid for IPL title sponsorship – Reports

Baba Ramdev’s Patanjali may bid for IPL title sponsorship – Reports

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IPL Trophy

Yoga guru Baba Ramdev’s Patanjali Ayurved is reportedly determining for bidding for the Indian Premier League (IPL) title sponsorship after Chinese smartphone maker Vivo exits.

“We are considering the IPL title sponsorship for this year since we want to give the Patanjali brand a global marketing platform,” Patanjali spokesperson SK Tijarawala told Economic Times, amplifying Patanjali is deeming making a proposal to the Board of Control for Cricket in India (BCCI).

Several companies have reportedly shown interest in the title sponsorship

Ever since Vivo’s exit, reports have proposed that many companies like Jio, Amazon, Tata group, Dream11 and Byju’s have strolled in the ring. 

MD of Patanjali Ayurved Acharya Balkrishna and founder of Patanjali Ayurved Baba Ramdev (Image Source: Twitter)

However, market experts believe that the brand requires the notable power of a multinational company.

“Patanjali as a title sponsor for IPL will do more for Patanjali than for IPL. While the caste hierarchy among brands could play out, Patanjali owning the title sponsorship would be contextual from a nationalist perspective, since there is an enormous anti-China sentiment prevailing in the country,” said brand strategist Harish Bijoor.

BCCI President Sourav Ganguly

Recently, BCCI President Sourav Ganguly had also reacted to Vivo’s withdrawal, saying that it shouldn’t be called a financial crisis.

“I wouldn’t call it as a financial crisis,” Ganguly had said while speaking during a webinar organised by Learnflix.

“Big things don’t come overnight. And big things don’t go away overnight. Your preparation for a long period of time gets (you) ready for losses, gets you ready for successes.”

“You keep your other options open. It is like Plan A and Plan B. Sensible people and brands do it. Sensible corporates do it. BCCI, it’s a very a strong foundation – the game, the players, the administrators in the past have made this game so strong that BCCI is able to handle all these blips,” he added.

Also read: “I wouldn’t call it a financial crisis”, says Sourav Ganguly on the suspension of sponsorship with VIVO