Internet Explodes as Canelo Alvarez Casually Drops $3.8 Million on Luxury Watches
With an estimated net worth of almost $275 million, Canelo Alvarez treats himself to luxurious Jacob & Co. watches.
Canelo Alvarez spends a fortune on new watches (via Bleacher Report, X)
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The sport of boxing has not only produced legendary fighters but also helped a few individuals become millionaires by providing them with a stage. However, it depends on a boxer’s performance and ability to connect with the fans, which is what paves the way to huge paychecks. With a net worth of almost $275 million, super middleweight champion Canelo Alvarez was seen buying luxurious Jacob & Co. timepieces.
Canelo is set to take on fellow champion Terence Crawford, who is moving up two weight classes to challenge the Mexican superstar for his belts. The fight is scheduled to take place at Allegiant Stadium in Las Vegas on September 13th. As such, Netflix has released a two-part series documenting the training camp and lifestyle of both fighters.
The documentary spotlighted Alvarez ahead of his upcoming bout, focusing not only on his preparation but also on his undeniable flair. He was seen conversing with Jacob Arabo, the owner of Jacob & Co. Alvarez, who had come to pick up his ‘Opera Godfather’ watch. The Mexican was tempted into spending almost $3.8 million on timepieces, including buying a watch instantly, even though it was $1.4 million.
Canelo casually dropped $3.8 million on a couple watches like it was nothing 😭 pic.twitter.com/jORuXn7UVW
— Happy Punch (@HappyPunch) September 6, 2025
Born in Guadalajara, Mexico, Alvarez began boxing as a teenager. His sharp technique and powerful combinations quickly set him apart from his peers. By twenty, he had already captured significant titles and established himself as one of boxing’s brightest young talents. Alongside his victories, Alvarez was responsible for headlining some of the biggest boxing events, which have contributed to his wealth significantly.
Álvarez holds world championships in four separate weight divisions, a feat matched by few in boxing history. His resume includes victories against elite names such as Miguel Cotto, Gennady Golovkin, and Caleb Plant. He has maintained a reputation for taking on challenging opponents throughout his career. In his last outing, Saul technically dismantled William Scull and edged out a unanimous decision victory.
As the highly anticipated fight with Crawford approaches, Canelo Alvarez continues to stand as one of boxing’s biggest attractions. The matchup represents a clash between two of the sport’s most decorated champions, adding weight to the event. For Canelo, it is another chance to prove his dominance on the world stage. This showdown promises to be one of the defining moments in modern boxing.
Fans react to Canelo Alvarez spending a fortune on watches
Outside the ring, Canelo Alvarez has built a diverse business empire. He founded Canelo Promotions, his own gym, and the Canelo Store, which sells branded merchandise. He launched Canelo Energy, a chain of gas stations across Mexico, and operates the “I CAN” fitness app. His investments span real estate, fitness, and merchandise, highlighting strategic planning beyond the boxing industry.

The Netflix documentary featuring Alvarez’s luxury watch quickly spread across social media platforms. Fans commented on the extravagance, with many highlighting the boldness of showcasing such wealth. Supporters of the Mexican champion praised the watch as a symbol of his hard work and achievements. Many viewed it as an inspirational sign of success through discipline. Here are some fan reactions:
To him it’s Equivalent to $1700 for someone making $50k a year.
— CRASHOUT CREW (@crashoutcrew888) September 6, 2025
He’s close to being a billionaire so yeah it’s nothing for him
— xiongmao.ai (@xiongmao_ai) September 6, 2025
That’s insane money.
— AJH – Question Everything (@1_2_question) September 6, 2025
Seem like the same behaviour that caused Tyson to lose all his money 😬
Meanwhile I casually dropped 50 dollars on dinner last night and it still bugs me
— newyorkcitycop (@MajorLeo24) September 7, 2025
Mexican Money Mayweather
— ⛓️Ohdisisgreat⛓️ (@ohdisisgreat) September 7, 2025
Bro just spent my entire family tree’s net worth on telling the time ⏰💸
— Darpan Murly (@Darpan_Murly) September 6, 2025
Gonna make it back when he destroys bud
— Divine 〽️achine (@Divine_machine) September 7, 2025
Sports money is different smh
— professional improviser (@fanalyst_the) September 6, 2025
Thats a different kind of confidence.
— Ben Rainville (@BiGBeNKO37) September 6, 2025
While many fans appreciated the video of the champion indulging in his luxuries, some reminded him to make careful and responsible decisions. Regardless of the opinions expressed, the watch kept Canelo Alvarez at the center of attention. The varied reactions ensured that his presence remained firmly in the spotlight leading up to the Crawford fight.
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