“Why are they competing hard for 20cr?”- Twitter fails to keep calm as BCCI hits jackpot; IPL media rights sealed at Rs 48,390.50 crore

The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision.

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IPL Teams

Viacom-18, Disney Star India, Times Internet have emerged out victorious in the Indian Premier League media rights e-auction for the 2023-27 cycle, which concluded on Tuesday. BCCI pocketed a handsome Rs 48,390.50 crore.

“The BCCI will utilise the revenue generated from IPL to strengthen our domestic cricket structure starting from grassroots, to boost infrastructure and spruce up facilities across India and enrich the overall cricket-watching experience,” BCCI secretary Jay Shah posted.

“Now, it’s time for state associations, IPL franchises to work together with the IPL to enhance the fan experience and ensure that our biggest stakeholder- ‘the cricket fan’ is well looked after and enjoys high quality cricket in world-class facilities,” he wrote.

The packages that were on offer: ..

A: TV rights for Indian sub-continent

B: Digital Rights for Indian sub-continent

C: 18-match, non-exclusive didital package (18 matches for 2023-24 seasons, potential 20 matches for 2025-26 and 22 matches for 2027)

D: Overseas TV and Digital Rights

Check Twitter’s reactions:

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“The digital landscape has changed the way cricket is watched”- Jay Shah

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IPL Trophy

Disney and Viacom-18 won the Package A and B. Package A was the TV rights secured by Disney at Rs 57.5 crore per game (total is Rs 23,575). While Viacom-19 purchased digital rights for Rs 50 crore per match (total is Rs 20,500 crore). Viacom bagged Package C at Rs 33.24 crore per match (total of Rs 3,258). Times Internet got hold of Package D at Rs.2.6 crore (total of Rs 1,058).

“India has seen a digital revolution & the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision,” Jay Shah tweeted after the e-auction.

“The bid is a direct testimony to BCCI’s organizational capabilities despite two pandemic years. Since its inception, the IPL has been synonymous with growth and today is a red-letter day for India Cricket,” BCCI secretary Jay Shah said.

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