WATCH: Dana White Once Paid 10 Times Ticket Price to go Wild in LA Concert’s Mosh Pit

UFC CEO Dana White pays 10x the ticket price to attend a mosh pit at a Rage Against The Machin concert in 2011.

WATCH: Dana White Once Paid 10 Times Ticket Price to go Wild in LA Concert’s Mosh Pit

Dana White pays 10x to attend concert (via Variety)

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While UFC CEO Dana White is often consumed by the nonstop responsibilities of leading the UFC, he has always made room for enjoyment outside work. He has never avoided fun, despite the pressure associated with significant business decisions. This included attending a Rage Against the Machine concert in 2011, where he reportedly bought his tickets at nearly ten times the usual price.

White’s connection to music has been well documented throughout his career, reflecting a long-running passion that precedes many of his public responsibilities. He has frequently acknowledged the bands that shaped his musical outlook over the decades. Names like Red Hot Chili Peppers, Beastie Boys, and Rage Against the Machine have consistently appeared among his preferences.

A resurfaced clip from 2011 has renewed attention on one of White’s notable concert appearances. The footage shows him at the LA Rising festival at the Los Angeles Memorial Coliseum. It captures him moving through the venue to reach seats bought at far above-average prices. He later joins the crowd in a mosh pit and enjoys the high-energy atmosphere.

Mosh pits are chaotic, high-energy spaces that form during intense musical performances. Fans collide, jump, and move rapidly in response to fast, aggressive rhythms, creating a unique concert atmosphere. During the festival, White stepped into the pit while Rage Against the Machine performed “Killing in the Name.” His active participation highlighted his enjoyment and energized the scene.

Beyond music, White has always been recognized for the passion he brings to his personal interests. He is widely known as an avid gambler, often devoting considerable time and focus to casino environments. His enthusiasm also extends to collecting antiques and sports memorabilia, items he carefully curates with pride. Many of these pieces are prominently arranged in his office, reflecting years of personal dedication.

The renewed visibility of the 2011 clip has highlighted how multifaceted Dana White’s public identity truly is. It showcases a side of him that contrasts sharply with the intensity of his executive responsibilities. Moments like these emphasize that his interests extend far beyond the corporate sphere. They also reinforce how deeply connected he remains to the broader entertainment world.

Dana White talks about confronting anti-UFC protesters

The UFC initially faced intense scrutiny and controversy during its early years, with many viewing mixed martial arts as overly violent and unsafe. Dana White played a central role in rebuilding the promotion, working to legitimize the sport and expand its appeal. Through strategic partnerships and media exposure, he transformed the UFC from a shunned spectacle into a multi-billion-dollar business.

Eddie Hearn slams Dana White
Dana White (via X)

The UFC made its Wisconsin debut in 2011, headlined by Dan Hardy and Chris Lytle. Early marketing highlighted the sport’s intensity, attracting both attention and criticism. Some locals raised concerns about MMA’s safety and presence in the state. White personally confronted the protesters and defended the sport by comparing it to the NFL, addressing the situation directly before the event.

So these people that are walking towards us right now, we’re here at the fight, they were out here protesting the fight, ‘UFC brings violence to our town’, so I’m going to try and talk to them.

Dana White via YouTube

The debut in the Badger State highlighted the challenges of expanding combat sports into new regions. For Dana White and the UFC, such events represented more than just fights; they were tests of public perception, regulatory navigation, and market growth. Overcoming local skepticism helped solidify the promotion’s reputation and reinforced its ability to thrive in diverse markets nationwide.

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