ESPN signs a massive nine-year media-rights extension with Peyton Manning’s Omaha Productions

Omaha Productions and ESPN had initially signed a three-year deal in 2021.

ESPN signs a massive nine-year media-rights extension with Peyton Manning’s Omaha Productions

Peyton and Eli Manning (via ESPN)

Peyton Manning has hit a milestone in the second chapter of his life after football. The legendary quarterback for the Indianapolis Colts and Denver Broncos started his production house named Omaha Productions to produce content relating to football and sports. The popular series on Netflix titled Quarterback took off and was the first prominent project that Manning’s production house worked on. As a result of the success it has achieved, ESPN has decided to extend its deal with the production house.

ESPN and Omaha Productions had signed a deal for three years in 2021, however, the latest extension will now lock both parties in until 2034. As part of the agreement, the flagship shows such as Manningcast featuring Peyton Manning and Eli Manning commenting on football games, Peyton’s Places, and Eli’s Places, will all be brought back in the next NFL season.

YouTube video

Manningcast was an instant hit as the chemistry that Peyton and Eli share on air is hilarious and entertaining to watch. In addition to their engaging commentary, they offer their insightful opinions during critical stages of games and break down complex plays for the layman watching. The show’s decision to call upon prominent names in football and entertainers further increased its appeal.

FS Video

Peyton Manning and Omaha Productions were awarded with multiple Sports Emmys in 2022

The deal with Omaha Productions will aid ESPN in furthering its ratings and attracting more viewership during the NFL season. The network along with The Walt Disney Company has NFL rights until the 2032-33 season with rights to 25 annual games, including Monday Night Football, a Week 18 game, a Super Wild Card game, and a Divisional Playoff game.

"Lock for the Hall of Fame" - Eli Manning going 2-0 against brother Peyton has fans recalling his 2-0 record against Tom Brady in Super Bowls
NFC coach Eli Manning and AFC coach Peyton Manning react after the 2024 Pro Bowl at Camping World Stadium. (Image via IMAGO)

Omaha Productions recently announced its decision to produce and release the next iteration of its Netflix documentary. This time, the team will cover wide receivers and it is titled after their position. The first edition featured Patrick Mahomes, Marcus Mariota, and Kirk Cousins. It extensively documented the seasons of the quarterback, giving fans a detailed look into their daily routines and game-day routines.

ESPN has continued to embrace the new wave of sports media, the network signed Pat McAfee and his show to a massive deal, the network gave ManningCast its approval and once the show ended up becoming one of the most popular telecasts on the network garnering up to two million viewers, they decided to make it a part of its staple programming.

In case you missed it: