It is indeed true that prominent commercial brands are trying to enter the eSports scenario as today in an official press release, it has been announced that OR Esports BGMI lineup has joined hands with KFC India. The popular fast-food chain will become the ‘Winner Winner Chicken Dinner’ sponsor for the team.
Esports is a rapidly growing market in India and the growth exploded when international companies eyed their game’s development through India. With Krafton announcing an Indian exclusive PUBG and Pokemon announcing more Pokestops for India, it is evident how people are recognizing eSports. Considering the overwhelming popularity of Battlegrounds Mobile India, chicken dinner is going to become a reality as KFC India has partnered up with OR Esports BGMI lineup.
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OR Esports BGMI lineup bags KFC India for their ‘chicken dinner’ sponsor
OR Esports which was formerly known as Orange Rock is an eSports organization that has an immense fan following in India. Their Indian PUBG Mobile team that consisted of known faces of the game such as Scout and Mavi reached great heights in international tournaments.
In an official press release, the organization announced that OR Esports BGMI lineup is going to enter in a partnership with KFC India who will be their ‘winner winner chicken dinner’ sponsors. This implies that the popular fast food brand will support the streams of the players and also provide unique jerseys to the team members.
Talking about adding E-gaming to KFC’s Bucket of partnerships, Moksh Chopra, Chief Marketing Officer, KFC India, said, “KFC is always open to collaborating with culturally relevant partners, in a distinctive way. E-gamers and KFC fans in India share commonalities of being passionate, youthful, and innovative.”
He further added, “Hence, we’re excited to announce our partnership with OR Esports, one of India’s most exciting mobile gaming teams. Being the first WWCD (Winner Winner Chicken Dinner) sponsor sounds pretty epic. And what better way to celebrate a great game of BGMI than a bucket of KFC’s hot and crispy chicken dinner! Now, that’s what I call Finger clickin’ good.”
Kasturi Rangan, CEO of OR Esports added, “To have one of the world’s leading QSR brands – KFC India – join us, reaffirms OR Esports’ commitment to scale esports with the world’s best brands.” OR Esports BGMI lineup also has a peripheral partnership with Zebronics and the addition of KFC has made things more exciting.
OR Esports BGMI lineup has advanced towards the Grand Finals of BGMI India Series 2021 along with 15 other teams. Fans are having high expectations from the team as it has been delivering a decent performance until now.
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