Kick CEO Eddie Craven announces AMBITIOUS $200 million in streaming contracts with aims to focus on middle tier streamers

Eddie Craven's statements prove that Kick is here to stay.

Kick CEO Eddie Craven announces AMBITIOUS $200 million in streaming contracts with aims to focus on middle tier streamers

Eddie Craven and Kick

Kick CEO Eddie Craven recently confirmed the platform’s plans to offer an astounding $200 million in streaming contracts shortly. As a formidable competitor to Amazon-owned Twitch, Kick has been making waves by attracting popular streamers with lucrative deals and fostering a diverse and inclusive community. In an exclusive interview with eSports journalist Jake Lucky, Eddie Craven shared insights into Kick’s strategic approach. He emphasized the value of distributing funds across 100 $1 million contracts and shed light on the groundbreaking $100 million non-exclusivity deal recently signed with xQc.

Since its inception, Kick has emerged as a fierce rival to the long-established Twitch platform. With a fresh perspective on content creation and community-building, Kick has successfully enticed both creators and viewers away from Twitch’s clutches. The announcement of $200 million in streaming contracts reaffirms Kick’s commitment to becoming a dominant force in the streaming world and indicates the platform’s willingness to invest in top-tier talent.

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Related: NBA legend Shaquille O’Neal shows interest in streaming after hearing about xQc’s $100,000,000 contract with KICK

During the insightful interview with Jake Lucky, Eddie Craven articulated the strategic reasoning behind opting for 100 $1 million contracts instead of a single $100 million contract. Craven explained that the goal is to create a more diverse and vibrant streaming ecosystem by spreading financial resources across a larger number of creators. This approach enables Kick to engage a broader spectrum of talent, catering to various content categories and encouraging creativity in different niches.

Kick’s strategy regarding acquiring new talent

Kick CEO Eddie Craven announces AMBITIOUS $200 million in streaming contracts with aims to focus on middle tier streamers
Image via Insider Gaming

By nurturing a larger pool of creators with $1 million contracts, Kick aims to foster a thriving community where talent can grow and flourish. Moreover, this strategy allows Kick to mitigate the risks associated with investing heavily in a few top creators and instead promote a more sustainable and resilient ecosystem for content creators and viewers alike.

One of the most groundbreaking deals to come out of Kick’s recent efforts was the $100 million non-exclusive contract signed with xQc. This unprecedented contract allows xQc to simultaneously stream on both Kick and Twitch, reaching audiences on both platforms. Eddie Craven emphasized that this special arrangement was a unique circumstance, as xQc is an influential and trailblazing content creator in the gaming community.

Eddie Craven made it clear that while securing top-tier talent is important, Kick intends to allocate a significant portion of its funds toward supporting middle-tier streamers. These creators often possess immense potential but may not have garnered the same level of attention as established top streamers. By investing in middle-tier creators, Kick aims to create an environment where emerging talents can thrive and contribute to the platform’s vibrant content landscape.

Kick CEO Eddie Craven’s confirmation of the company’s intention to offer $200 million in streaming contracts marks a defining moment in the platform’s journey as a competitive rival to Twitch. By emphasizing the power of 100 $1 million contracts, Kick aims to foster a diverse and resilient streaming ecosystem that benefits both creators and viewers.

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