WinZO ropes in YouTuber Carry Minati as their brand ambassador

WinZO ropes in YouTuber Carry Minati as their brand ambassador

Carry Minati named the brand ambassador of WinZO

India’s largest interactive entertainment platform, WinZO has roped in YouTuber Carry Minati as their brand ambassador. Being the frontrunner of the social gaming community, the New Delhi-headquartered interactive social gaming startup seeks to leverage its’ robust foothold within the gaming community in India with this strategic partnership.

Launched in 2018, WinZO has grown exponentially to become the largest social gaming and entertainment platform in India. As of now, it has recorded 75 million registered users who enjoy the multiplayer games available on the platform. WinZo focuses on building an enthusiastic community of gamers and gaming influencers in Tier II to IV cities in India, and many prominent creators have already joined this platform.

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YouTuber Carry Minati becomes the brand ambassador of WinZO

WinZO ropes in YouTuber Carry Minati as their brand ambassador
Ajay “Carry Minati” Nager

Hailed as one of the key innovators in the advent of the digital community of India, YouTuber CarryMinati stands firm at a 50 million-plus collective digital following. With an unmatched aptitude within the roasting and live gaming genre, he continues to remain undefeated in retaining his title of the most subscribed YouTuber in Asia and India. 

As a part of this strategic collaboration, the content creator will generate gaming-centric content that is interactive, unique, and relatable for WinZO exclusively on his streaming channel ‘Carryislive’ and a solo integration on his primary YouTube channel ‘CarryMinati’.

The fast-rising digital phenomenon that enjoys a massive cumulative fan following of over 50 million for his inimitable comic skits and rib-tickling roasting videos, will complement WinZO’s massive reach across 75 million users and its diversified offerings across 6+ formats in 12 vernacular languages. Being an ambassador for WinZO, YouTuber Carry Minati states

 “I am excited to partner with WinZO. India is at the epicenter of a swiftly growing trillion-dollar global gaming opportunity. The country is the largest market for mobile games, contributing to nearly 40% of the worldwide downloads, which speaks volumes about the untapped potential of the social gaming community.

Speaking on the association further, Saumya Singh Rathore, Co-Founder, WinZO expands, “India is fast emerging as a critical market for interactive entertainment on the global grid. Gaming is also rapidly evolving and isn’t limited to only playing anymore. The advent of live streaming and community engagement has resulted in the evolution of a 360-degree gaming ecosystem, which CarryMinati has been at the forefront of. We are thrilled to have him onboard.”

WinZO ropes in YouTuber Carry Minati as their brand ambassador
WinZO

This announcement comes shortly after WinZO’s recent partnership with Bollywood film ‘83’ as the official sports brand partner. As a part of its brand development exercise, WinZO has also secured the principal sponsorships for two major Vivo Pro Kabaddi League (PKL) teams, Bengal Warriors and Gujarat Giants, as well as associate sponsorship for Patna Pirates.

The brand also launched its multilingual brand campaign in close collaboration with Ogilvy’s Global Chief Creative Officer, Piyush Pandey with an aim to establish itself as the preferred destination for interactive entertainment for every household of ‘Bharat’. Founded in 2018 by second-time entrepreneurs Nanda and Saumya Singh Rathore, the company has so far raised $100 million.

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