Will Kick change the 95/5 sub split for streamers in the future?

The Kick CEO expresses plans to keep the sub splits untouched.

Will Kick change the 95/5 sub split for streamers in the future?

Kick, the rising streaming platform backed by Stake, has been making waves in the industry. Its unprecedented 95/5 sub-split for streamers has made it a huge talking point in the streaming world. Twitch and other platforms typically offer a 50/50 split on subscription revenue.

However, Kick‘s generous approach has attracted attention and raised questions about its long-term viability.

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Kick’s 95/5 sub-split has undoubtedly been an enticing proposition for streamers. Regardless of their viewership or streaming hours, all content creators on the platform receive a significant 95% share of the subscription revenue, with the streaming service taking only a 5% cut.


This model deviates from the industry standard and promises streamers the opportunity to earn more money from their dedicated fan base.

Related: Kick Streamer exploits trash glitch to finish popular game Only Up in 33 Seconds

Kick CEO explains the future of the 95/5 sub splits.

Kick

Eddie Craven, CEO of Kick, has been vocal about the platform’s commitment to maintaining the 95/5 sub split. In an interview with Jake Lucky, Craven emphasized that Kick views subscriptions as akin to donations. He argued that the platform should not interfere with this revenue stream. He explained that it represents a form of support from the community and content consumers.

According to Craven, dipping into the sub-split would be unfair, as it diminishes the concept of donations. Kick firmly believes that a platform, even one curating content from others, should not have the right to claim a share of the revenue generated from these donations. Instead, the platform intends to explore other avenues, such as advertising, to ensure the platform’s sustainability without compromising the streamers’ income.

During an interview with Twitch CEO Dan Clancy, Jake Lucky questioned the sustainability of Kick’s substantial sub-split. Clancy, however, refrained from commenting on the specific intricacies of other platforms. Instead, he expressed his enthusiasm for xQc’s deal with Kick. He implied that Twitch is closely monitoring the situation and the potential impact of Kick’s model on the industry.

As of now, Kick shows no signs of deviating from its 95/5 sub-split for streamers. CEO Eddie Craven has made it clear that the platform considers subscriptions as donations. He elaborated that the platform aims to protect this revenue stream for content creators. Kick’s focus on alternative revenue streams, such as advertising, suggests a potential path toward long-term sustainability.

Kick’s disruptive 95/5 sub split for streamers has caused a stir in the streaming industry. They offered content creators the opportunity to earn a larger share of subscription revenue compared to other platforms like Twitch. While concerns about sustainability persist, Kick’s CEO remains firm in their commitment to maintaining the current split, considering subscriptions as donations that should not be touched.

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