Ex-F1 driver reveals Lewis Hamilton’s $1.26 billion value of Ferrari switch
Former F1 driver Martin Donnelly has valued the massive impact Lewis Hamilton will bring to Scuderia Ferrari in 2025.
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Lewis Hamilton (via IMAGO), Ferrari logo (via Ferrari)
While the news of Lewis Hamilton moving to Ferrari seems ages-old, the move is on the brink of happening in real life. With the anticipation of the Brit coming to Maranello soon, sponsors have been trying to get someplace on the 2025 challenger from the Italian outfit, which ex-F1 driver Martin Donnelly reckoned would bring more than 1 billion pounds in terms of merchandise and sponsor activities.
Lewis Hamilton has not only remained an F1 driver but has transcended boundaries and has become a part of other spheres of interest as well. With his growing stature worldwide, corporations have been trying to join the list of sponsors that the prancing horses would endorse next year. This would also translate into increased merchandise sales, which derives a considerable amount of revenue for Ferrari.
Subsequently, Martin Donnelly dwelled deeper into the vast aspects of Hamilton’s transfer to Maranello and valued it to be over eight figures in terms of immediate implications.
It’s a great move for Ferrari. You bring in over a billion pounds in merchandising for the company. Few people realise how much money they make from merchandise. It’s also good for the sport.
Martin Donnelly said (via RacingNews365)
With Ferrari possibly getting a huge influx of money with the Brit’s arrival, this would help the team cover Hamilton’s massive rumored salary. On the other hand, this would help the team make more money than they had spent on acquiring the seven-time champion’s service initially, which could be dated back to Ferrari and HP announcing their partnership earlier this year.
Lewis Hamilton could feel more comfortable at Ferrari
While Hamilton’s move to Ferrari might appear as a definite upgrade considering Mercedes‘ performance this season, questions have been raised over the Brtion’s ditching of the German giant amidst changes being made at Brackley. However, Donnelly squandered such questions and deemed the Italian powerhouse to be a better team to be with for the 39-year-old.
The 60-year-old took a jibe at Mercedes’ inability to solve the problems with porpoising, which Hamilton is known to find difficult to deal with. This will at least ensure that he would get a better ride with Ferrari’s 2025 challenger as they have not reported porpoising over recent races.
For him, maybe where he’s been at Mercedes for the last three years with porpoising, in Interlagos they [still] had problems with that.
Martin Donnelly said (via RacingNews365)
On the other hand, Hamilton stands seventh in the driver’s standings. If his position stays the same, then it would be his worst finish in the championship standings since his debut. Thus, increasing the importance of the final few races to be better for the seven-time champion amidst Mercedes’ farewell.
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Geetansh Pasricha
(772 Articles Published)