F1 Movie Star Damson Idris Named Formula 1 Global Brand Ambassador

Damson Idris will be Formula 1's Global Brand Ambassador following his stellar role in Lewis Hamilton's dream F1 film.

F1 Movie Star Damson Idris Named Formula 1 Global Brand Ambassador

Brad Pitt, Lewis Hamilton and Damson Idris (via Getty Images)

In Short
  • Damson Idris has been named Formula 1's Global Brand Ambassador following his role in the successful F1 film.
  • He will engage with audiences at race weekends and promote the sport through social media and other activities.
  • F1 CEO Stefano Domenicali expressed excitement about Idris's involvement, highlighting its potential to attract new fans.

Lewis Hamilton‘s dream F1 film, which grossed more than $600 million worldwide, remained in the news, even months after its release. The movie, which captured the pinnacle of motorsport with extreme realism, also received multiple Oscar nominations. Now, one of the co-stars of the film, Damson Idris, becomes Formula 1’s Global Brand Ambassador.

Damson Idris played the role of young gun rookie Joshua Pearce, who teamed up with a much seasoned motorsport driver in Sonny Hayes, played by Brad Pitt. Idris had already risen to fame following his performance in the FX crime drama series “Snowfall”. Now, the F1 film further helped the British-Nigerian actor increase his popularity worldwide as an artist.

Now, Damson Idris’s Global Brand Ambassador role means that he will act as a bridge between Formula 1 and the wider cultural and entertainment landscape. He will also be present at multiple race weekends to participate in social media content and other promotional activities for the sport. Certainly, Idris’s role will help bring in many new audiences to the sport, especially the younger ones.

Understandably, Damson Idris is overjoyed upon receiving such a massive honor in his professional career. Idris pointed out how he was attracted to spaces where culture, performance, and precision coincided, as Formula 1 was the perfect example. He added that he was excited for his new role and revealed how much it meant to him.

I’ve always been drawn to spaces where culture, performance, and precision meet, and Formula 1 sits right at the centre of that, I had an enormous amount of respect for it before making the film, but getting closer to it gave me a real understanding of the innovation. I’m genuinely excited to step into this role as a global ambassador. Being part of this world now means a lot to me, and I’m proud to represent something that inspires and connects people all over the world.

Damson Idris said, as reported by motorsport.com.

F1 CEO opens up on Damson Idris’s F1 Global Ambassador role

Formula 1 has continued to grow meteorically in terms of global viewership and audiences. The F1 film also helped boost the popularity significantly, which was further proved by the multiple Oscar nominations. Now, F1 CEO Stefano Domenicali is also excited for the new chapter with Damson Idris and is looking forward to the advantages it brings to the table.

Damson Idris (via F1)
Damson Idris (via F1)

Stefano Domenicali highlighted how Formula 1 focused on authenticity, and Damson Idris remained passionate about the sport. Given Idris’s current appeal to the global audience as someone closely related to the pinnacle of motorsport, his involvement will only bring good things to the sport. As such, Domenicali is looking forward to pushing the boundaries of the sport and growing beyond current horizons.

I’m delighted to welcome Damson Idris officially to the Formula 1 family. In Formula 1, we are all about authenticity and Damson is passionate about the sport and shares our vision to grow it, so it’s fantastic that we’ll continue to work with him. With his incredible platform and position in the entertainment and lifestyle space, together we will push the boundaries of how we reach fans.

Stefano Domenicali said, as reported by motorsport.com.

Following the grand success of the F1 film, the producers and actors have hinted at a sequel already being in the works. Apart from this, Lewis Hamilton has also revealed his interest in directing other movies in the near future. However, for now, the seven-time champion’s focus lies on the new regulations and achieving success in them.

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